International Improv Show Boosts Box Office with E-Marketing

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iPost, a leader in retention email marketing services, has helped multiply ticket sales for How We First Met, an international romantic comedy that presents a interesting twist on improv theater and real-life love stories.

iPost, a leader in retention email marketing services, has helped multiply ticket sales for How We First Met, an international romantic comedy that presents a interesting twist on improv theater and real-life love stories. What started as a one-time San Francisco Valentine's Day engagement now entertains audiences throughout the US, Canada and Australia largely because of effective email marketing.

Hailed by The Wall Street Journal, SFGATE.com and the Oakland Tribune, How We First Met presents a highly original and funny perspective on romantic relationships. Couples from the audience are interviewed live about how they met and fell in love, then actors reenact their stories with improvised sketches and songs. Whether married for decades, newly dating, straight, gay, conservative or liberal, couples are delighted by How We First Met.

Director Jill Bourque said iPost email has provided the most measurable and effective method of marketing the show and increasing audience numbers. She said, "Before we used iPost, we were managing our subscriber database internally, segmenting lists ourselves and doing by hand what could much be better done by automation. When we started using HTML graphics in our email, the response was overwhelming and email marketing became much too complicated to handle in house."

Jill continued, "iPost designed our system so that the 'contact' link on our website fed directly into the iPost database, which enabled us to see who our new subscribers were while simultaneously adding them to our list. iPost's email campaign graphics also looked very professional and attractive, and included forward-to-friend and simple opt-out options. All of this has enabled us to expand our list dramatically, and as a result, our show has grown tremendously. In 2006, How We First Met will show in New York, Miami, Nashville, Toronto and San Francisco during the Valentine's Day season."

This year's home show in San Francisco, running though February 25, will be presented in-the-round, taking improvisation to a new level. Audience members will enjoy the nostalgic ambiance of the Purple Onion theater, which has hosted a variety of performers from Barbra Streisand to Maya Angelou.

The Purple Onion is located in famous North Beach, former stomping grounds of Jack Kerouac, Allen Ginsberg and other Beat movement notables. One of show's most historical moments was on the night of Valentine's Day in 2003, when Scott Porretti proposed to his girlfriend, Wendi, at the end of their show.

A few weeks before the show, Scott called Jill and said he was thinking about proposing to his girlfriend. She loved the idea and set it up so that their names were chosen for a sketch (something not usually done). During their show, Scott kept checking his pocket to make sure the ring was still there. At the end of their story, one of the actors got down on his knee and pretended to propose. Then Scott did the same. Wendi said yes, and the audience went wild.

ABOUT HOW WE FIRST MET

Starting as a one-time Valentine's show at San Francisco's Bayfront Theater on February 14, 2001, audience response has turned How We First Met into an international hit. The show now plays in more than a dozen cities in the U.S., Canada and Australia, telling the stories of hundreds of couples from diverse walks of life. For more information, call 415-845-4314 or visit http://www.howwefirstmet.com.

ABOUT iPOST

Founded in 1996 by a team of technology experts, iPost creates highly functional email campaigns for driving sales, website traffic, and integrated branding programs. The company is located just north of San Francisco, and serves more than 200 clients, including Keds, Armani Exchange, Fujitsu and FedEx Freight. For more information on iPost, contact Jill Beaverson at 415-382-4000, x121. Also visit http://www.ipost.com.

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Jill Beaverson
IPOST
415-382-4000 121
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