Point2 Technologies and Oodle Inc. Co-operate To Publish Point2Homes.com Real Estate Listings On Oodle.com

Share Article

Initiative expands free online advertising and lead generation program for users of Point2 Agent real estate software platform.

Point2 Technologies Inc. ("Point2") and Oodle, Inc. ("Oodle") today announced that development work on a data feed from Point2Homes.com to Oodle Real Estate has been completed, and that the feed is now live. Consumers on Oodle.com will now be able to view all Point2Homes.com listings and can link directly to the respective Realtor® websites.

The initiative marks the launch of an aggressive plan by Point2 designed to further increase free online advertising and sales lead traffic for real estate brokers and agents subscribing to the Point2 Agent website and online marketing platform.

"Extending our listing data to Oodle Real Estate underscores Point2's strong focus and commitment to provide Point2 Agent members with optimal exposure on the Internet," said Brendan King, chief operating officer of Point2 Technologies' real estate business. "We are investing significant resources to build an online partner network that gives to our customers a more effective, yet free alternative to the familiar and costly online advertising venues non Point2 Agent members must typically rely on to gain visibility on the Internet."

"Home buyers value great content and being able to quickly search all the homes for sale in their market," said Ha Nguyen, director of real estate for Oodle. "Point2Homes.com's listings benefit Oodle users and the respective Realtors ® that receive free leads. This relationship is a win win for all parties involved."

"We are leveraging RSS (Really Simple Syndication) technology to provide wide and reliable distribution of content online, to help our customers better capitalize on their listing assets," said Jeff Tomlin, manager of market research at Point2 Technologies. "Statistics indicate that nearly 80% of home buyers in the United States research listings online and, there are an increasing number of new online real estate consumer marketplaces. Our plan is to ensure that Point2 Agent member listings are highly visible and easily found in as many places online as possible."

Over 73,000 real estate brokers and agents today subscribe to Point2 Agent. Membership continues to grow by approximately 2,000 to 3,000 subscribers each month. Brokers and agents can join the Point2 Agent community and easily build a world class website and online presence in minutes, for free, by visiting http://www.Point2Agent.com.

About Oodle, Inc.

Oodle, Inc. is a search engine for local classified listings. Oodle Real Estate's mission is to make it easier for consumers to buy housing by connecting them with quality brokers and agents. Launched in April of 2005, Oodle ( http://www.oodle.com) now covers 105 metropolitan areas in the US. For more information, please visit http://www.oodle.com . To be included in the Oodle index, please contact partner @ oodle.com.

About Point2 Technologies Inc.

Point2 Technologies is a global leader in online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably.

Founded in 1996, Point2 Technologies is a privately held, profitable organization. The company employs a staff of 90 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. In recognition for its ground-breaking technology and industry leadership, in the year 2000 Point2 Technologies received the No. 1 eBusiness designation in Canada by global management consultants Bain & Company and Canada's national business daily, The Globe and Mail. Point2 was also named one of the Top 200 most promising B2B companies in the world, by Forbes Magazine. More information can be obtained at http://www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Oodle, Inc. Contact Information:

Patty Oien

Breakaway Communications, for Oodle


poien @ breakawaycom.com

Point2 Technologies Contact Information:

Media Relations:

Roger Noujeim

Public Relations Director

Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)

Tel: 1-604-675-9393

rnoujeim @ point2.com

Investor Relations:

Robert Gutek

Vice President, Finance

Toll Free: 1-866-955-7900 ext. 213 (U.S. and Canada)

Tel: 1-306-955-9736 ext. 213

rgutek @ point2.com

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Roger Noujeim