Hosting Company Raising Environmental Awareness

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ThinkHost, Inc., a progressive principles based web hosting company powered by 100% renewable energy, is increasing its efforts to raise environmental awareness among web site owners and other hosting companies.

ThinkHost, Inc. (http://www.thinkhost.com), a progressive principles based web hosting company powered by 100% renewable energy, is increasing its efforts to raise environmental awareness among web site owners and other hosting companies.

ThinkHost's Executive Director, Vladislav Davidzon explains. "The hosting industry is a huge consumer of electricity, which puts added stress on our increasingly fragile environment. Since making the switch to powering our operations via wind/solar sources, it really hasn't increased our operating expenses by much and we haven't had to pass on the added cost to our clients. The extra cost is a small price to pay to be able to contribute to a real solution to the challenge of global warming."

"The great thing about hosting with a "green" host is that clients not only have the peace of mind that they are helping the environment, but they can also promote that fact on their web sites. This type of promotion can be a strong purchasing motivator to environmentally-savvy potential clients who visit their sites. Web hosting services powered by renewable energy are a real win-win situation for all parties - including Planet Earth. "

ThinkHost was able to make the switch to renewable energy through the purchase of renewable energy credits which offsets the electricity their operations consumes from non-renewable sources.

A member of Co-op America and the Organic Trade Association, ThinkHost has been a strong advocate for progressive and green business principles since it commenced operations in 1999. The company currently sponsors many green groups and non-profit organizations through free and discounted hosting programs, plus a new program called Supporting Social Change. The Supporting Social Change initiative provides free hosting credits to clients who donate to any of over three dozen organizations listed on their site. The list includes environmental causes including GreenPeace and the World Wildlife fund.

ThinkHost has also been busy in revamping their forums (http://www.forums.thinkhost.com) and blog (http://www.blog.thinkhost.com) to be more green business oriented. "We are in regular contact with our clients and we wanted to do something different with our forums and newsletters, to get away a little from the usual topics covered by web hosts in their online communities." states Mr. Davidzon.

"We're starting to add information that goes beyond the online presence of a business, to the environmental impact of the bricks and mortar aspects. For instance, we recently published information about the benefits of using compact fluorescents for lighting and the use of LCD monitors in the workplace as a greener alternative."

In a further effort to increase awareness of green hosting alternatives, ThinkHost is currently offering new clients 3 months free web site hosting services on any of their plans, with no obligation to continue past that time. In order to take advantage of this offer, new clients need to enter this coupon code on the order form when opening an account: THD99999PR3A

"We want more people to become aware of "green" hosting options and we'd like to give everyone the opportunity to experience an environmentally friendly hosting service without having to spend a single dollar. People will soon see that there are no negatives in renewable energy powered hosting, only benefits." states Mr. Davidzon.

"Our goals through these initiatives are two-fold. By building our own client base of environmentally aware consumers, it allows us to plow even more back into sponsorships and community projects."

"Equally as important, we hope to exert pressure on other hosting companies to seriously examine the option of powering their own operations via renewable energy. We are part of a huge industry and it's about time that more of us started caring more about the legacy we will leave behind for future generations."

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Michael Bloch