Lehighton, PA (PRWEB) February 16, 2006
Wilkes-Barre, PA (PRWEB) February 17, 2006 -- McGlynn Racing announced today that Sundance Vacations will co-sponsor the Derrike Cope driven NASCAR Nextel Cup Dodge for the Daytona 500 on February 19. Sundance Vacations is a wholesale travel company headquartered in Wilkes Barre, Pennsylvania that operates offices nationwide.
"We experienced exceptional results from our limited team sponsorship last year," explains company President, John Dowd. "We are looking forward to even better results from a full season sponsorship of the Derrike Cope Dodge. We believe in sports and event marketing. We are involved with a variety of venues including a sponsorship at the Wachovia Center which includes the 76ers and the Flyers but a NASCAR Nextel Cup sponsorship is really the pinnacle," continued John. "Sundance Vacations will be featured in so many ways including on the car and on the team uniforms. You don't get that kind of exposure from any other sport."
The company will be featured as a Primary sponsor for the June races at Dover and Pocono and the July race at Chicagoland Speedway.
The company has always had an impressive growth rate since its inception in 1991. Partnering with the McGlynn NASCAR Nextel Cup team last year helped contribute to a 60% growth in sales. "With our product clients can vacation in great resort destinations for a fraction of the retail price. It's a simple wholesale business model. We buy in bulk and pass the savings on to our customers," explains Mr. Dowd.
Sundance Vacations is negotiating with the team and former Daytona 500 winner Derrike Cope to outline the details for a full season sponsorship. When the agreement is finalized, Sundance will join My Guardian 911 as co-sponsor for the season. Further details will be released when available.
“I’m thrilled to have Sundance Vacations back with us in 2006," said Ray McGlynn, owner of McGlynn Racing. “We’ve enjoyed a great relationship with John Dowd and his group at Sundance Vacations since they came on with us last year and we look forward to making 2006 even brighter.
About Sundance Vacations
Sundance Vacations is a wholesale travel company headquartered in Wilkes Barre, Pa. It operates offices in PA, NJ, IL and WI. The company was established in 1991 and is a highly rated member of the Better Business Bureau.
About McGlynn Racing
McGlynn Racing began as a single car, father and son operation in 1990 in the Pure Stock Class, Street Stock Class and Late Model Series before breaking into the upper echelon of racing. Veteran driver and former Daytona 500 Champion, Derrike Cope, with over 400 NASCAR Cup Series starts to his credit, was hired to take the team to the next level. Derrike has already proven to be an asset to the team with both team dynamics as well as his polished communications skills with the media, fans and sponsors. Derrike will drive the #74 Dodge for McGlynn Racing during the 2006 season.