Durham, NC (PRWEB) February 16, 2006
Bronto Software, Inc., a leading provider of email marketing software, recently incorporated access to Akamai Technologies, Inc.’s services into its web-based application. Technology offered by Akamai, the leading global service provider for accelerating content and business processes online, allows Bronto clients the ability to easily host images and files within their accounts by distributing them across Akamai’s worldwide network of more than 18,000 servers.
Delivering content through Akamai's global network is significantly faster than conventional methods because the content is delivered from servers closer to the end-user. This is important because email marketing is a peak-driven activity as the bulk of email messages are typically first read during the same time periods each day. These “peaks of activity” slow content delivery and impact the overall effectiveness of email marketing messages. With Akamai's solution, Bronto is better prepared to handle the ever-increasing demand to quickly deliver content and improve its clients' email marketing efforts.
“We are excited about maximizing our software’s performance for our customers,” stated Bronto Software CEO Joe Colopy. “Tapping Akamai enables fast, reliable image and file delivery to our customers and their clients as well as taking email marketing to new levels of innovation and dependability.”
“Successful online campaigns are increasingly leveraging a variety of interactive media,” said Robert Hughes, executive vice president of global sales, services and marketing at Akamai. “By leveraging Akamai’s global platform, Bronto offers its customers a solution with vastly improved reliability and scalability to handle any size and type of email marketing campaign.”
Akamai® (NASDAQ: AKAM) is the leading global service provider for accelerating content and business processes online. More than 1,900 organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit http://www.akamai.com.
Bronto Software is a leading email marketing software company with more than 500 clients across North America and Europe. Organizations use Bronto's web-based software to manage email contact lists for sending email newsletters, email surveys and other communications. Privately-owned, Bronto Software was founded in 2002 by two former Red Hat executives and is headquartered in Durham, North Carolina. For more information please visit http://bronto.com/pr or contact Melissa Adams in Bronto PR @ (919) 226-9363 x. 111.
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