Business Transformation Journal Launched by Thomas Communications, Inc.
New, quarterly publication is targeted to CIOs, enterprise architects, and line-of-business managers working together to drive IT innovation for gaining or maintaining a competitive advantage.
Dallas, TX (PRWEB) February 20, 2006 - Thomas Communications, Inc. today announced the launch of Business Transformation Journal, the first high-level magazine focused exclusively on helping CIOs, enterprise architects, and line of business managers work collaboratively to drive IT innovation for gaining or maintaining a competitive advantage. While other high-level publications focus on the CIO, IT in general, or line of business managers individually, Business Transformation Journal focuses on how this team of individuals can drive significant benefits from the resources of the information technology department when aligned with the needs of business.
Finely-tuned, innovative organizations are and will continue to be the winners of new business opportunities. Business Transformation Journal will help CIOs, enterprise architects, and line of business managers to increase innovation and agility within their organizations by delivering articles and columns from some of the most respected authorities in innovation, agility, business process efficiencies, and other business transformation issues. Case studies showing how business units and IT worked together to achieve various business objectives will be featured to provide additional in-depth information. Results from surveys performed throughout the year will also be published to help provide a perspective of what other companies are doing on a collective basis. Whether it is how to improve your supply chain processes, integrate your partners, or deliver a new service to a customer segment, Business Transformation Journal will provide you with “how-to” and “what-works” information you need to transform your company into an innovative, agile enterprise.
Thomas Communications has been serving the information needs of enterprise IT executives for over 20-years. As a highly respected publisher of IT magazines such as z/Journal and Business Integration Journal, Thomas Communications is uniquely positioned to fulfill the information needs of both IT and business executives.
“The importance of getting better and faster at everything businesses do is paramount to gaining and maintaining a competitive advantage,” said Bob Thomas, publisher of Business Transformation Journal and CEO of Thomas Communications, Inc. “By aligning and leveraging the resources of the information technology department with the needs of the business, companies can transform themselves into adaptive, agile, and innovative organizations. Business Transformation Journal will deliver the information needs the IT and line of business executives need to achieve these results.”
To complete a free subscription application to Business Transformation Journal, please visit www.BTJournal.com. To learn about advertising opportunities, email adsales-at-BTJournal.com. If you would like to contribute an article for publication, please email editor@BTJournal.com.
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