Optimost Opens West Coast Office to Meet Demand

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Newly Appointed Vice President of Marketing and Business Development To Head San Francisco Office

Optimost, the pioneer in comprehensive real-time testing solutions, today announced the opening of a San Francisco Bay Area office in response to continued demand for its multivariable testing services on the West Coast.

Optimost CEO and Founder Mark Wachen said the office would be headed by Seth Rosenblatt who has been appointed Vice President of Marketing and Business Development.

Rosenblatt has been working with Optimost on a consulting basis over the last two years and has worked closely with Wachen in both business development and corporate strategy for the company.

“We are thrilled that Seth saw fit to join us in a full time capacity. His expertise will not only ensure closer working relationships with our clients and partners on the west coast but will enable Optimost to meet the growing demand there for our services,” said Wachen.

Rosenblatt brings a wealth of experience to Optimost, having been an executive at both start-up and established technology and media companies in Silicon Valley for over a decade. Prior to beginning work as a consultant to Optimost in 2004, Rosenblatt was Vice President of Business Development and Strategic Planning with MediaLive International, Inc., a San Francisco-based media and marketing company, where he led the acquisition of a leading event management software company, managed international partnerships and license agreements, and helped lead the expansion of the firm’s operations in Japan and China. Prior to MediaLive, Rosenblatt held posts at Bluefish Wireless, Pocket.com, ZD Events and Lehman Brothers. He received his MBA from Harvard Business School and his BA from Dartmouth College.

Optimost’s continued expansion results from increasing demand for the firm’s groundbreaking multivariable testing solution, in which several million possible permutations of a Web page are created and tested to maximize online conversion rates. With a steadily growing roster of clients nationwide, Optimost’s west coast office will serve as a critical hub for the New York-based firm’s continued growth. The new offices will be located at 1065 E. Hillsdale Avenue, Foster City, CA 94404.

About Optimost:

New York-based Optimost is a technology and services company specializing in comprehensive real-time testing solutions and conversion-rate marketing. Pioneers in the field of multivariable testing, the firm is able to create and test virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test. By combining real-life response data with information about which variables were displayed in the test, Optimost clients are able to determine how much each individual Web site element contributes to the overall response rate. Client Web pages can then be optimized further based on the combinations of most positive individual site elements. Optimost clients include: Interactive Corp., Lillian Vernon, eDiets, Overstock, Time Warner, Earthlink, RealNetworks, and Quicken Loans. For more information, please visit http://www.optimost.com.

Press Contact

For more information on Optimost, please contact John Roderick at 631-584-5808.

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