Survey Shows Preference for Elder Home Care

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Non-medical home health care provider options outweigh assisted living, senior communities for elders seeking care.

The trend toward caring for our seniors in the home is evident as concerns about quality of life and reluctance to turn to dependent living situations such as nursing homes or assisted living grow

Non-medical home care tops the list of preferred options for those seeking elder care services, according to the latest data gathered by ElderCarelink, an elder care referral service which spots trends and identifies growing elder care management needs. For those seeking elder care services, 54% preferred in-home care to assisted living and senior communities for seniors primarily between the ages of 75 and 84. Other choices for senior care included emergency response services, adult day care centers, group health care facilities and nursing homes.

The numbers are consistent with growing trends for elderly to be cared for in the home rather than in nursing homes and assisted living centers. Using home care providers for non-medical care can support families in their care efforts and support seniors in continuing to live independently. Utilizing home health care and personal care providers can be more cost effective as well. Elder home care services often include meal preparation, personal care services such as grooming and dressing, household services and transportation, according to the ElderCarelink survey.

The survey was established by ElderCarelink to provide crucial information about a growing demographic in an effort to best serve families seeking elder care and services. “The trend toward caring for our seniors in the home is evident as concerns about quality of life and reluctance to turn to dependent living situations such as nursing homes or assisted living grow,” said Robert F. Brooks, Chief Executive Officer of ElderCarelink. “As we continue to match quality providers from our network to our consumers, it is likely we will see elder home care providers expanding services and developing more targeted specialties to meet this growing need in elder care.”

About ElderCarelink

ElderCarelink is a leading provider of qualified lead generation services within the eldercare industry. Through proprietary profiling technology and web-based marketing techniques, ElderCarelink provides free, personal internet-based referrals to consumers, matching specialists in eldercare to elders and their families. ElderCarelink assists families in finding a multitude of senior services, including assisted living, nursing homes, adult day care, private duty nursing, care management and homecare in all 50 states, which meet the specific needs of each family’s individual situation. More about finding eldercare assistance or joining our network of providers can be found at http://www.eldercarelink.com.

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Robert Brooks
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