Value Forward Selling Public Sales Training Seminars Announced By DigitalHatch, Inc.

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DigitalHatch, Inc. today announced their east coast schedule for their Value Forward Selling technology, software and professional service sales training seminars to be held in Boston, Newark, and Atlanta.

when firms say ‘we have great service,’ ‘we are customer centric’ or ‘our offerings are the best,’ they just sound like their competition.

Atlanta, GA, February 22, 2006 – DigitalHatch, Inc. today announced their east coast schedule for their Value Forward Selling technology, software and professional service sales training seminars to be held in Boston, Newark, and Atlanta.

Today, most global 1000 companies, VC-funded, and privately-held firms pull their business value behind them through their current marketing and sales process. To bypass this market commoditization, DigitalHatch has launched their new sales training program called Value Forward Selling.

According to Paul R. DiModica, President of DigitalHatch, “when firms say ‘we have great service,’ ‘we are customer centric’ or ‘our offerings are the best,’ they just sound like their competition.” “When you market and sell like your competitors, you become identical to your competitors and you have to price your product or service equal to or less than your competitors,” he also observed.

The Value Forward Selling training seminar is designed to teach salespeople and management teams how to put their business value in front of them using specific sales techniques and strategies that increase prospect sales by becoming a peer in the boardroom, instead of a vendor waiting in the hallway.

For additional information on the Value Forward Selling seminars, visit http://www.technologysalestraining.com/

About DigitalHatch: DigitalHatch, Inc., one of the largest sales training and strategy firms in North American for IT, software and professional service companies specializes in sales, marketing, and strategy advisement using Value Forward techniques. DigitalHatch publishes the world’s largest sales strategy newsletter called BDM News (http://www.bdmnews.com) with over 160,000 opt-in subscribers and a specialty newsletter for management executives called HighTechCEO (http://www.hightechceo.com). DigitalHatch’s consulting clients include Global 1000 companies, VC-funded players, family-run businesses, and new technology and professional service start-ups.

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Paul Dimodica
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