TradeOne Expands Strategy and Organization to Accommodate Growth

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TradeOne Marketing (TradeOne) announced today a series of steps and changes intended to position the company for the evolving trade promotion management industry and to accommodate continuing growth.

TradeOne Marketing (TradeOne) announced today a series of steps and changes intended to position the company for the evolving trade promotion management industry and to accommodate continuing growth. Changes include the promotion of Chief Technology Officer, Dan Hickox, to the position of President of TradeOne. In his new role Mr. Hickox reports directly to the Board of Directors and will be responsible for both strategic positioning and operational execution.

Additionally, in recognition of the increasing significance of technology in the management and analysis of trade promotions, TradeOne is in the process of completing an initiative to immediately double the size of its technology staff. TradeOne is also preparing several expansions of its web-based product offerings and consulting services.

“TradeOne recognizes the increasing prominence and role of technology in the management of trade promotions and has undertaken a strategy that allows clients to increase the leveraging of our domain expertise and industry leading technology and functionality into the future,” said Dan Hickox. Prior to assuming his latest position at TradeOne, Mr. Hickox compiled 20 years of experience managing large technology organizations including over 10 years of trade promotion and channel incentive management expertise.

“TradeOne’s increased focus on technology enhances our position as the thought leader in the management of trade promotions. As validated by recent successes with Fortune 1000 clients, TradeOne’s One Source and Trade Promotion Integration Hub initiatives resonate with clients by delivering more administrative options, lower cost, greater financial transparency, and increased alignment of channel promotions with corporate objectives,” said Rod Johnston Vice President of Sales and Marketing.

TradeOne has been a provider of trade promotion management services and solutions for over forty years and has been headquartered in Austin for the last two decades. Their history as a pioneer in the integration of new technologies with trade promotion management allows clients to optimize the effectiveness of promotions and incentives they provide to their channels of distribution. TradeOne’s goal is to form long-term relationships that empower companies to successfully manage world-class trade promotion, incentive and loyalty programs. These new changes will allow TradeOne to continue to expand it breadth of product offerings and to serve an expanding client base.

Contact:

Rod Johnston

VP Sales and Marketing

(512) 427-0500

(512) 427-1717

rodj@tradeonemktg.com

http://www.tradeonemktg.com

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Rod Johnston
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