Third Channel Communications Delivers Its Promise to Deliver Mobile Hollywood Entertainment Content to India

Hollywood, CA (PRWEB) February 22, 2006

Third Channel Communications LLC, announces today a joint partnership with Hungama Mobile, a leading provider of mobile marketing applications covering South Asia to provide Hollywood and Western-style content to millions of cell phone subscribers in India and South Asia. The Asia Pacific region will reach 1.06 billion subscribers by 2011, making this the largest regional 3G market in the world. India is the fastest growing English speaking mobile market in the world, expecting to grow to more than 250 million subscribers by 2010, up from approximately 80 million subscribers today.

“We chose to partner with Hungama Mobile because of their large footprint in the region”, says Terry Balagia, Partner, Third Channel. “Third Channel is the brand for Western content on mobile devices, and our partnership with Hungama will solidify our presence in the Indian marketplace and beyond.”

The launch content currently available on Indian carriers Hutch and Tata is 10, 20, and 30 second high-fashion and music video clips available for download to user’s cell phones and will soon expand to include movie trailers, sports highlights, TV, music, animation, and mobile games. “We’ve had offers to go with any one of a dozen western content providers but found Third Channel much further vested into new media than others North America," adds Neeraj Roy, Managing Director and CEO of Hungama.

The Wireless World Forum’s World Youth report of 2005 identified India as a key market for growth, where the consumption of Western-style entertainment is voracious in the Indian market where 60% of the population is under the age of 34. “We’re moving aggressively into this market,” remarks Beverly Macy, Partner, Third Channel Communications. “The research supports our move with estimates of up to $43 billion dollars to be spent on content and voice services in this region by 2007.”

About Third Channel Communications LLC

Third Channel Communications LLC was founded in March 2005 as a premiere provider of mobile content solutions. The company’s mobile content strategy is to distribute mobile content to consumers worldwide.

A four-time CLIO winner, Terry Balagia started his career in New York at agencies including McCann Erickson, Campbell-Mithune-Esty and Grey Advertising. Prior to co-founding Third Channel Communications Terry was named senior VP of creative marketing for Fox Broadcasting Company in 2003. Mr. Balagia moved to Fox from D'Arcy, Masius, Benton & Bowles, where he was senior VP and executive creative director. While at D'Arcy, Balagia's tenure included campaigns for Activision, Sonicare, Chandron Winery and Blue Cross. His resume also includes a stint at Saatchi & Saatchi Advertising, serving as creative director on the firm's Toyota of North America account. He also was executive creative director of Saatchi/Canada, handling the company's nationwide offices.

Beverly W. Macy is a seasoned executive in both rapidly growing and mature companies. Prior to co-founding Third Channel Communications she co-founded and managed a highly successful consulting company in Beverly Hills. Previously, she successfully positioned an emerging technology company for merger with a leading global telecommunications company and also facilitated the acquisition of an entertainment company. Macy spent 14 years at Xerox Corporation and began her career at Wang Laboratories in software development. She is an instructor at the UCLA Extension’s Business and Management Program.

About Hungama Mobile

Hungama Mobile is a leading provider of mobile marketing applications with intrinsic expertise attached with mobile technology, communication & interactivity.

Hungama Mobile believes in providing technology to create interactive campaigns in order to effectively communicate with our audience. The company's primary objective is to stimulate the growth of mobile marketing and its associated technology and to help companies create more rewarding interactions with their customers via mobile and digital channels.

Hungama Mobile helps clients capitalize on the unique benefits of these mobile and digital channels by conducting continuous and interactive dialogues with consumers anywhere, anytime. The company's expertise in mobile marketing stems from its leadership in technology & proprietary applications.

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