Mr. Universe Discovers Nordic Walking as a New Total Body Workout

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Get FIT with Ron features former Mr. Universe Ron Coleman’s interview and workout with Nordic walking expert. Show to air through FIT on Demand, an online channel provided by FIT Digital Media.

Ron Coleman, host of Get FIT with Ron and CEO of FIT Development Group, LLC, explored the history and health benefits of Nordic walking during the taping of a cardio workout segment for Get FIT with Ron. Ron’s guest, Tapp Rinne, founder of Western Pole Company, Inc., presented information on “walking with poles,” a new fitness trend that is sweeping Europe and growing throughout the United States. Get FIT with Ron’s Cardio Workout: Nordic Walking will be delivered for viewing through FIT on Demand, an online channel for members of the Get FIT with Ron community.

Ron is a former Mr. Universe with over 20 years of fitness expertise, but this was his first exposure to Nordic walking. Ron commented, “Walking with poles engages all the major muscle groups and forces your heart to work harder than regular walking.”

Nordic walking was developed in Finland in the late 90’s as a way for cross country skiers to train during the summer. Today, over four million people in more than 20 countries are enjoying its many health benefits. According to Rinne, “Nordic walking is safe, easy to learn, and an inexpensive way to get a better workout than just walking.” The Cooper Institute of Dallas, Texas published a research study in 2001 showing that Nordic walking increased calories burned and oxygen used by 20% compared with regular fitness walking at the same pace. Rinne says, “Nordic walking is equally suitable for professional athletes, weekend warriors or someone just starting a weight loss program. Even those with knee problems can benefit by walking with poles because of the low impact it has on joints.”

Rinne adds “I had a great experience being on Get FIT with Ron and really enjoyed Nordic walking with a former Mr. Universe.” Ron concludes, “I felt firsthand how it really can make a difference in a cardio workout and encourage consumers and personal trainers to discover how it can improve their own exercise programs.”

To join the Get FIT with Ron community and receive free delivery of Get FIT with Ron’s Cardio Workout: Nordic Walking and other fitness programs, visit The web portal is powered by Endavo’s EnHance broadband video delivery solution. Videos are delivered directly to the desktops, laptops and devices of each registered member in full-screen DVD quality. Members are regularly notified of new programs delivered, by the appearance of a Get FIT with Ron icon that appears on the user’s PC, and can enjoy Ron’s informative and entertaining programs without the inconveniences typically experienced with web streaming video.


Western Pole Company, Inc. is the United States distributor of Nordic Composite, a Finnish product manufacturer specializing in fixed length, lightweight, composite Nordic walking poles. Nordic Composite poles are available at select sporting goods stores, including Adventure Outfitters in Tampa, Florida and by visiting For more information, contact Tapp Rinne at (813) 852-2050.


Endavo Media and Communications, Inc. provides digital content and services delivery solutions utilizing the Internet and managed broadband networks. Endavo operates integrated digital content distribution and management systems over a global content delivery network to distribute entertainment and informative content, such as full length DVD-quality movies, through web-based community and Broadband TV portals to individual subscribers over PC, TV, and mobile devices. Endavo leverages digital content and management services, controlled distribution over broadband, service support and accounting systems, and connectivity to broadband consumers to create a turnkey solution for digital commerce. For more information, visit Endavo's website at For contact, call 877-721-9627.


FIT Development Group, LLC offers broadcast programming, brand licensing, custom fitness information, original content production and digital media distribution under the Get FIT with Ron brand and other content providers focused on improving spiritual, emotional, and physical fitness. The FIT Digital Media web portal is owned and operated by FIT Development Group, LLC and designed to provide Net-based channels for promotion and redistribution of health and fitness programming that airs through traditional broadcast, cable and satellite channels. For more information, please visit and

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Peter Contardo
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