Unique Artist-Featured Gift Site TheSucculentWife.com Announces Launch; Creativity and Commerce Unite by Offering Women Artists and Designers an Outlet for Their Work

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The Succulent Wife, a recently-launched gift company found at TheSucculentWife.com, turns the typical e-commerce site on its head, celebrating the work of female designers, artists and creators of unique gift items of all categories. TheSucculentWife.com provides a means for creative women to reap the rewards of their passions and talents by expanding their reach, and allows them to do what they do best—create things of beauty.

The Succulent Wife, a recently-launched gift company found at TheSucculentWife.com, turns the typical e-commerce site on its head, celebrating the work of female designers, artists and creators of unique gift items of all categories. TheSucculentWife.com provides a means for creative women to reap the rewards of their passions and talents by expanding their reach, and allows them to do what they do best—create things of beauty.

The Succulent Wife Gift Company helps women bring their products to the marketplace while offering consumers unique gift ideas and objects that exude spiritedness and personality. TheSucculentWife.com is the result of a 15-year-long dream of its owner and founder, Anne-Marie Kovacs. Inspired by her artistic sister who claims she “could not market herself if her life depended on it,” Kovacs made it her mission to create a way to market the products of talented and creative women. The Succulent Wife’s main goal is to assist women artist in converting their passions into income-producing enterprises. More than 20 artists, designers and creators have already jumped on board to be featured, some of them exclusively, on The Succulent Wife’s Web site. Their work includes gift items in all the classic gift categories, such as jewelry, fashion accessories, beauty and spa products, stationery, children’s products and even music. Kovacs says, “I am so touched by the response and the feedback that I am getting from these artistic women. I know that I’ve put my finger on something that touches us all deeply. I am incredibly passionate and excited at the prospect of assisting them in building their own dreams of creating and selling their wares.”

The Succulent Wife’s Web site and merchandising focuses on bringing the artist and designer out of anonymity. The artists and their work are cross-referenced throughout TheSucculentWife.com. Each product is delivered to customers with a beautifully designed card that describes the artist and product so that the “story” stays with the object well after it has reached its recipient. Their stories add emotional appeal and value to seemingly everyday objects.

The aesthetic values that have prevailed throughout the design phase of the company’s launch are apparent throughout the Web site and all materials. These values dictate the guidelines for every aspect of the company, from the care in customer service to gift-wrapping and shipping. As part of the experience, The Succulent Wife always includes a bonus gift to thank and surprise the customers for their patronage. Receiving a package should be a delightful experience that the customer will want to repeat.

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Anne-marie Kovacs
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