New Restricted-Use DVD to Launch Summer 2006

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BuyByeDVD™ to simplify movie experience, be a transactional product for Hollywood between standard DVD format and digital file transfer.

Consumable Media LLC, a Minnesota-based corporation, has announced that it plans to release its new restricted-use optical disc product in summer 2006. The premiere form the product will be introduced in is the DVD format. Known as BuyByeDVD™, the product will feature movie content on familiar DVDs, but can only play up to three times before expiring. The product works in all DVD, computer, and gaming console drives.

“We envision this product changing the DVD landscape for the next several years,” stated Consumable Media team member Scott Litman. “This product will fill the media void that we are experiencing between traditional DVD and digital file transfer.”

The BuyByeDVD™ looks and functions nearly the same as any ordinary DVD, but only allows up to three plays. The company believes that this technology will change the business model for DVD, where it will now be possible for consumers to acquire their movies in a similar model to Pay-Per-View at a price point that is more reasonable than buying the entire version of the movie. In addition, the product is recyclable.

“In our consumer-driven society people want access to products with no ongoing commitment,” stated Lief Larson, managing director of Consumable Media. “Here we have a DVD that can be bought for a couple of dollars, taken home and watched, and simply recycled.”

Larson also said that there are several great value propositions built into the product. “A huge part of the movie rental business are late fees and the inconvenience of returning DVDs to the store,” said Larson. “BuyByeDVD does not require returns, can be watched on the customers schedule, and the disc is always brand new and has no scratches.”

Consumable Media LLC will be introducing the BuyByeDVD™ in select locations through a pilot program beginning in June 2006. Based on the success of the product, a national rollout is planned for Fall 2006.

Note: BuyByeDVD™, the watch and recycle DVD, is a trademark of Consumable Media LLC.

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Chris Hentges
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