Pulse Adds New Vein to Research

Pulse has just launched ConsumerPulse, a weblog for its multilingual online panels.

Sydney, Australia (PRWEB) February 23, 2006 -- Pulse Blogs! With the rising popularity of blogs, businesses all around the world have started to embrace blogging as a method of educating, informing and connecting with their target audiences. With that in mind, Pulse Group has embarked on an effort to blog their way into 2006 by launching ConsumerPulse, a Blog amongst its proprietary panels, Planet Pulse.

World Cup Mania!
The first two topics on ‘Preferred Holiday Destinations’ and ‘Valentine’s Day: Believers/Non-believers’ have been generating surprisingly enthusiastic responses from consumers and panelists from all over the world. The positive response indicates that consumers alert to blogs, and are more than willing to provide insights on the topics concerned. Next, ConsumerPulse plans to measure the impact of key events globally, from the Winter Olympics, World Cup football mania, and much more.

Bob Chua, CEO of Pulse said,
“Consumer behaviour when presented with advertising, sponsorship, and PR exposure has always offered an intriguing opportunity for researchers to penetrate a consumer’s mind. Running these blogs in parallel with quantitative tracking will undoubtedly generate some interesting insights.”

Pulse blogs on blogs…
Pulse Group, a leading Research Process Outsourcing firm with its headquarters in Sydney, Australia, leads the blogging phenomena into new markets where blogging is still in its infancy stage. The main purpose of the ConsumerPulse Blogs, is to encourage spontaneous and unfiltered information publishing and dissemination; and eventually enabling text-mining of responses towards categories such as brand preferences, brand satisfaction, advertising awareness and much more. Feedback and comments recorded within the blogs are obtained primarily from its Planet Pulse panelists throughout Asia-Pacific, therefore, the approach and reach of ConsumerPulse is extremely diverse.

Pulse Group believes that a blog can be a bridge between a corporate entity and the general consumers. By bridging this gap, researchers will understand the full capabilities of a blog and the effectiveness of the medium as an insightful market research tool. As the Blogsphere continues to heat up, it is believed that ConsumerPulse will increasingly evolve towards an integral vehicle for market research.

ConsumerPulse can be viewed at http://www.planet-pulse.com/asp/blogs.asp.

About Pulse Group

Pulse Group is a Research Process Outsourcing (RPO) company, established to serve the research industry exclusively. Its services include Data Collection, Online Panels, Survey Programming, Hosting and Professional MR translations. These areas of businesses empowers global market research organizations to stay focused in delivering value to their clients, while Pulse dedicates itself to providing technical and outsourced support. The Pulse Group can be reached at http://www.pulse-group.com.

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