Orange, CA (PRWEB) February 22, 2006
While Internet sales continue to boom, the mail-order catalog industry has waltzed in to become the fastest growing sector in the retail marketplace. Last year 11,000 catalogs sold 100 billion dollars worth of products. If you didn’t buy something from a catalog, 66% of your friends did.
Even with the popularity of Internet shopping, paper catalogs continue to thrive.
“You can flip through a catalog anywhere you want to without having to turn on a computer. When you’re done catalogs aren’t immediately thrown away. They sit on your coffee table, making their way through your family and friends,“ says Michael Serrano of CatalogSurf.com.
Americans who buy from catalogs are loyal shoppers, each making an average of fifteen catalog purchases every year. To keep up with consumer demand, catalog companies aggressively look for products to buy and sell in their catalogs. For the astute entrepreneur, catalog sales provide an enormous way to boost sales.
“If you have products to sell, catalogs give you an opportunity to reach millions of consumers. Landing just a few catalogs accounts can generate tremendous revenue,” says Serrano.
Catalogs look for new or unique products that haven't already received a lot of exposure. Each product is evaluated one at a time based on its merits. So whether you run a small one-product business or carry hundreds of items, everyone has an equal opportunity.
Catalogs can also drive product sales into traditional stores. Many catalogs are testing grounds for the nations largest retailers. For example, Signals, Seasons, Wireless and Britannia are catalogs all owned by the Target Corporation. If your products sell in their catalogs you might soon be supplying their 1300 locations.
To help companies sell products to catalogs, CatalogSurf.com was created to walk entrepreneurs step by step through the process. With a comprehensive database of over 11,000 catalogs and a handy How-to-Guide, they’ve simplified the normally overwhelming process.
“We use the Internet to make dealing with catalogs a cinch. We’re the only company in the world created to help you do business directly with them,” states Serrano.
When asked what kind of sales entrepreneurs can expect, Serrano says, “There are thousands of catalogs out there spending billions of dollars every year to buy products. The sky’s the limit!”