Interactivate Named Finalist for Eight Awards in Merchandising and Marketing Competition

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Interactivate, Inc., a leading online marketing firm, today announced it has been selected as a finalist for eight MAME (Major Achievement in Marketing Excellence) Awards in recognition of its outstanding online and print campaigns.

We look forward to joining our clients, partners and colleagues at the Awards program in April to hear the names of the winners.

Interactivate, Inc., a leading online marketing firm, today announced it has been selected as a finalist for eight MAME (Major Achievement in Marketing Excellence) Awards in recognition of its outstanding online and print campaigns. From landscape design to community Web sites, the MAME Awards honor all facets of new home marketing and merchandising, and is considered the largest Southern California competition of its kind.

Interactivate is well known for its online marketing efforts in the homebuilding industry and represents a long list of builders and developers including The Irvine Ranch, DMB Realty, John Laing Homes, Centex, Talega and William Lyon Homes to name a few. This year, that agency was also named a finalist for three print projects after expanding its services offerings in 2005.

“Interactivate has never been named a finalist for so many awards in a single competition. We are honored and proud of the work we have done for our clients, and are excited at the new opportunities and services we will offer them in 2006,” said Jack Abbott, CEO of Interactivate, Inc. “We look forward to joining our clients, partners and colleagues at the Awards program in April to hear the names of the winners.”

Interactivate has been selected as a finalist for its work in the following categories:

  •     Best Brochure for Home Over $750,000 – Lantana at Columbus, William Lyon Homes
  •     Best Color Ad for a Masterplanned Community – Rancho Madrina, William Lyon Homes
  •     Best Website for a Builder – John Laing Homes (http://www.johnlainghomes.com)
  •     Best Website for a Builder – John Laing Homes My Home (http://www.johnlainghomes.com/myhome)
  •     Best Website for a Builder – Barratt American (http://www.barrattamerican.com)
  •     Best Website for a Community – Montanez, Centex (http://www.centexmontanez.com)
  •     Best Marketing of a Community Outreach Program by a Builder – William Lyon Corporate Ads
  •     Best Marketing of a Community Outreach Program by a Builder – HomeAid Orange County

Winners will be announced at the MAME Awards program on April 1 at the Disneyland Hotel in Anaheim, CA.

About the MAME Awards

MAME (Major Achievement in Marketing Excellence) Awards annually attracts over 500 entries involving new-home communities in all six Southern California counties: Ventura, Los Angeles, San Bernardino, Riverside, Orange, and San Diego. Encompassing all facets of new-home marketing and merchandising, this competition provides for entry opportunities in product design, model complex landscaping, interior merchandising, sales office design, logo design, graphics, brochures, signage, advertisements, overall advertising campaigns, special promotions, and website presentations.

About Interactivate, Inc.

Interactivate, Inc., an integrated marketing company with a laser focus on the end-user’s online experience. Since 1996, Interactivate has delivered superior products and services through the latest information, accountable measurement and technology available, resulting in the highest ROI for its clients. The company seamlessly and synergistically complements online with offline marketing tools to deliver measurable, bottom-line results. For more information about Interactivate’s services and offerings, please call 619.814.1999 ext. 178 or go to http://www.interactivate.com.

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Tina Wilmott
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