JC Produce Selects Iteration2’s Grower Management “Field-to-Fork” Solution and Microsoft Dynamics AX

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Leading Fresh Produce Distributor and Processor, JC Produce, Selects Proven ERP Solution as their Integrated Enterprise Solution

Iteration2 (http://www.iteration2.com), the fastest growing Microsoft Dynamics (formerly Microsoft Business Solutions) Gold Certified Partner and 2005 US MBS Partner of the Year, announced today that JC Produce, has chosen Iteration2 to provide Microsoft Dynamics AX (formerly Microsoft Axapta) as their Enterprise Software, beating out all other competitors, including SAP and Oracle.

For over 25 years, JC Produce has earned their reputation for distributing the highest quality fresh fruits and vegetables and servicing their customers with unequaled satisfaction. Headquartered in West Sacramento, JC Produce is independently owned and operated and services customers throughout California. Microsoft Dynamics AX will be installed in the Northern and Southern Divisions of all three of its operating companies JC Produce, Club Fresh, and AG Logistics. Additional information can be found on their corporate website, http://www.jcproduce.com.

JC Produce will replace its legacy system with Iteration2 supplied Microsoft Dynamics AX. The transition to Microsoft Dynamics AX is part of an overall effort to improve business processes by integrating manufacturing, distribution, and supply chain management

“Our business is very specialized; we needed an enterprise solution which provided all the functionality we required to run our business, from manufacturing, inventory, to accounting. The solution also needed to be flexible, easy to maintain, and provide a development environment that allows us to develop our own enhancements that will benefit our customers and our bottom line…Microsoft Dynamics AX provided us with ALL of it,” said Michael Reisenweber, IT Director at JC Produce. Mike added, “Microsoft is moving in a very favorable direction with the strategy of providing industry solutions with a high return of investment and an overall lower total cost of ownership than the big guys, Oracle and SAP.”

“We are thrilled to have JC Produce as one of our customers, they will certainly be a prominent client for us,” said Greg Carter, Vice President of Iteration2. “The produce industry has become very competitive and today’s distributor and processor needs enterprise software specifically designed to satisfy their unique requirements. Microsoft Dynamics AX provides this and so much more.”

In closing, Reisenweber comments, “we chose Iteration2 as our vendor and implementation partner because they really understood our needs…their favorable customer references, technical depth and experience, and professionalism made us feel comfortable that Iteration2 was the right implementation partner.”

About Iteration2

Iteration2 provides its clients with a superior enterprise software implementation experience at an attractive price. This combined with Microsoft integrated technology stack and unsurpassed financial strength provides a platform for today and tomorrow. Iteration2 is a Microsoft Gold Certified Partner, a leading provider of Microsoft Dynamics – AX (formerly Microsoft Axapta), and the 2005 US MBS Partner of the Year.

Iteration2’s vertical industry expertise, enterprise software industry domain experience, and exceptional technical skills with Microsoft technologies provide their clients with clear strategic business advantage. Iteration2 is based in Irvine, CA and has sales offices in strategic locations throughout the United States. Please visit the company’s website at http://www.iteration2.com.

For more information:

Greg Sad,

Marketing Director

Iteration2

(949) 789-1020

gsad@iteration2.com

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