CollegeHumor.com Partners with Proteus and Rights Group to Bring Exclusive Web and Busted Tees Content to Mobile Phones

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Beyond the Web 101

Proteus, Inc., the leading developer and publisher of mobile entertainment content, together with Rights Group, LLC, a mobile rights management, entertainment and marketing company, today announced a groundbreaking mobile content partnership with CollegeHumor.com -- the nation's most popular college website. Proteus and Rights Group created a CollegeHumor.com mobile storefront to showcase CollegeHumor.com's enormously popular fan-submitted images and to bring a wide selection of entertaining content to its mobile savvy youth audience. In addition, the companies launched a mobile store with downloadable wallpapers based on CollegeHumor.com’s wildly popular Busted Tees t-shirt line.

With more than eight million unique visitors monthly, CollegeHumor.com is the nation's most popular college website. CollegeHumor.com provides a daily "must see" of videos, photos and columns about college life -- all through an interactive site where users provide the content. If there’s something funny on the Internet, you’ll find it there.

Available at http://mobile.collegehumor.com and http://mobile.bustedtees.com, the mobile storefronts allow fans to browse an extensive library of images that have been optimized for use as mobile wallpapers and screensavers and to purchase and download them for immediate use. The images are currently available on most major U.S. wireless carriers, and for a wide selection of popular mobile phones.

“With CollegeHumor.com Mobile, our fans can laugh out loud, literally anywhere, anytime," said Zach Klein, VP of Development for CollegeHumor.com. “Forget making calls with your mobile phone -- You now have a portable CollegeHumor slideshow in your back pocket!"

“This relationship represents a significant addition to the growing library of exclusive content we offer through our partners. CollegeHumor.com is a behemoth of a brand to be entering the youth-driven mobile market,” said Jeff Lee, President of Proteus. “We’re really enjoying working with the CollegeHumor.com team and hope to extend their success to yet another medium.”

About CollegeHumor.com

Launched in 1999 by two high school friends from Baltimore, CollegeHumor.com has grown into the nation's most popular college website, with more than eight million unique visitors monthly. CollegeHumor.com has an unparalleled collection of photos, videos, jokes and games provided by visitors.

About Proteus, Inc.

Recognized as a leading developer of mobile entertainment applications by JP Morgan, Proteus publishes original and licensed products based on major entertainment and consumer brands, including ABC Television, Granada Media, HBO, FOX, Wizards of the Coast and Discovery Communications. Proteus offers direct connectivity to all major mobile operators in the U.S. and Latin America, reaching more than 250 million mobile subscribers across platforms including SMS, MMS, Java and BREW. Proteus’ mobile storefront solution helps content owners display, promote and sell any type of mobile content including graphics, ringtones, video, games and other mobile applications. The company offers a complete suite of technology and services to monetize content by leveraging existing Web, broadcast, print, and point-of-sale promotional channels. Founded in 1996, the company is based in Washington D.C. and has offices in Los Angeles, New York, San Francisco, and Buenos Aires.

About Rights Group, LLC

Rights Group, LLC, is a mobile entertainment and marketing company with clients including Visa International, Samsung, Pepsi, and Collegehumor.com. Its Politxt division is the leading provider mobile services to campaigns and advocacy organizations including People for the American Way, SEIU and the ACLU.

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Jay Ku
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