Website Developers and SEO Firms Look to Kosmix and Ponder a Change to Google's Algorithm

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SEO experts know that links are the true king of SE rankings with Google's current algorithm, but with potential competition from Kosmix whose algorithm is based on content many are beginning to wonder if a change to Google's algorithm is in store.

Google is the undisputed King of search engines and represents the key to success for search engine optimization firms.

Companies that invest in SEO for high ranking websites measure success of the Internet marketing company by their results on Google.

For years, search engine optimization experts have concentrated on extensive link campaigns and optimizing the titles and tags of websites in order to provide clients with the results they want and demand.

The concentration on link campaigns and code optimization opened the doors for many overseas search engine optimization firms to gain footing in the industry even at a time when Google still claimed content was the key to success on the Internet.

With Kosmix putting a renewed emphasis on content, many search engine optimization companies are looking with interest to see if Google will make changes to its secret algorithm to put a greater emphasis on content.

"Many SEO firms are worried because for years they have ignored content, or at least quality content and concentrated on other avenues for SEO," Mike Sabar of SetSitesHigh, a search engine optimization firm based in New York explains.

"Firms modeled similar to ours that concentrate equally on optimizing the coding, creating an effective link campaign that will not get a site penalized or banned and also concentrating in quality, optimized content would welcome the additional emphasis on content," Sabar continues.

Google keeps its algorithm under lock and key and is unlikely to announce any changes to put additional emphasis on content, at least not until there is buzz throughout the industry as many sites currently topping the search engine rankings suddenly nose dive in the rankings and sites with better content rise to the top.

Though search engine optimization companies will likely be slow to make changes to their operations, trying to stick to what they know best and avoid the difficult task of writing compelling optimized content, some firms are gearing up and preparing their clients' websites for a possible change in Google or the other major engines.

Kosmix is unlikely to challenge Google's dominance in the battle of the search engines, however, it has already started the industry talking about how content may not only be referred to as the key to success, it may actually become the primary key to success for SEO for high ranking websites.


SetSitesHigh ( is a website design, development, marketing and SEO firm based in New York. SetSitesHigh utilizes a team approach that emphasizes equally the need for optimized coding, strong link campaigns and top quality content.

David Casey

VP, SetSitesHigh

Phone: 888.646.5814

Fax: 888.302.3033

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David Casey