PRWeb Podcasting Creates More Visibility for the Newswire's Press Releases

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The new PRWebPodcast service brings PRWeb news releases to life through podcasts, which a PRWeb team will record with members who have submitted upgraded news releases to The podcasts will be served in several different audio file formats and linked to

With the increasing popularity of podcasts, adding podcast interviews to our service offering was the logical next step in the evolution of our services

PRWeb, the leading press release visibility company, has introduced a podcasting service to its press release distribution platform. PRWeb is the first major newswire to offer press release podcast interviews to its users.

The podcast service through and, launched today, is offered free of charge to PRWeb users with press releases distributed at the popular “SEO Tools” distribution level.

"With the increasing popularity of podcasts, adding podcast interviews to our service offering was the logical next step in the evolution of our services,” commented Andrew Schlichting, PRWeb’s new Web 2.0 Content Manager. “We are constantly looking for ways to increase consumer interaction with our clients’ press releases."

Featuring recorded interviews about press releases submitted by PRWeb users, the PRWebPodcast™ service brings news releases to life. PRWeb staff members will visit with users and/or their clients and discuss their news in a brief five- to seven-minute telephone interview. The PRWeb team then creates a recording through an in-house production process that makes the PRWeb user the centerpiece of the podcast. Once production is complete, PRWeb works to promote the podcast episodes on PRWebPodcast and elsewhere on the Internet with the same expertise it deploys to promote press releases.

"As a nonprofit trying to maximize our marketing dollars, the new PRWebPodcast is fantastic," said David Schappell, Unitus VP Communications. "Since we are a smaller organization, we still haven't developed the in-house capabilities to launch our own podcast. Through PRWeb, we not only get the best value in online press release distribution, but now they're helping us to take advantage of the rapidly growing podcast medium as well. As far as we know, they're the only player in their space providing this value-added service. They continue to set the bar for innovation in the online press release distribution space."

“We are pleased to offer our users another platform and more tools to build, manage and enhance their public relations campaigns,” said David McInnis , PRWeb’s founder and CEO. “PRWeb is the only newswire that understands the importance of reaching the media and other audiences wherever they are and in their preferred method of communication.”

In addition, PRWeb pioneered and continues to innovate the leading search engine optimized platform for press release distribution. Additional search engine focused PRWeb technologies include PRWeb Photowire , a free image service for print-ready images and content; RSSPad , a free RSS syndication engine; and 301URL , a search engine friendly custom link generator. All of these services enhance PRWeb customers' press release content experience.

About PRWeb International, Inc.

PRWeb, The Online Visibility Company™, is recognized as the Internet’s leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. Once a tool used exclusively for communicating with the media, PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication. PRWeb was the first company to build and offer a search engine optimized platform for press release distribution. For more information, visit PRWeb’s site at


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