Anomaly Announces Growth of Mobile Services With Wins From Dennis Publishing, Lifetime And Additional Work For Nike’s Brand Jordan

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New work will expand the scope of Anomaly Mobile Services.

Dennis Publishing, Lifetime and Nike are great pillar clients who are pushing for innovation on the mobile platform.

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Anomaly has added Dennis Publishing (Maxim Magazine, Stuff & Blender), Lifetime Television and is expanding its relationship with Nike’s Brand Jordan. Anomaly provides strategy, proprietary technology, design / user experience and operations management for leading brands and media companies in the mobile space.

Anomaly Partner Mark Kaplan who heads up mobile commerce, content and technology said, “Dennis Publishing, Lifetime and Nike are great pillar clients who are pushing for innovation on the mobile platform.”

Dennis Publishing will launch its mobile messaging with Maxim Magazine. Dennis will use Anomaly’s proprietary IMAS Messaging Technology to establish a dialogue with its audience and provide marketers a platform from which to engage the reader with a personalized experience.

“Our magazines and websites have always been on the cutting edge," said Todd Anderman, President of Dennis Digital, "And now we can provide our readers and advertisers with yet another innovative touch point by integrating mobile marketing programs into our print and online offerings."

In another win, Anomaly will work with Lifetime Television to establish the leading cable channel’s brand presence as the leader in women’s programming in mobile.

Lisa Black, VP of Business and Marketing Development states, “We realize women are avid users of mobile content and games, yet they have been practically ignored by the mobile industry. Mobile is a key platform for the near-term evolution of our network and we are committed to establishing Lifetime on mobile as we have in television and online.”

Lifetime’s audience proved its demand for mobile content with the recent breakthrough success of a Golden Girls campaign that was available on Verizon, Cingular, Sprint and T-Mobile networks.

Anomaly is also continuing to expand its relationship with Nike on Brand

Jordan through a series of mobile offerings including content and promotion.

Anomaly collaborates with Interactive agency, Blast Radius on the account. Jordan is launching its fourth mobile campaign for introduction of the Air XXI. Anomaly provides the underlying mobile technology and operations management for the campaigns, with Blast Radius providing the web-based consumer experience.

Michael Smit Blast Radius’ Client Services Director for Brand Jordan said, “Mobile provides us with a marketing channel that is extremely relevant with our target consumers, and plays very well into the creation of a multi-channel digital consumer experience. In this second year of our relationship with Anomaly, we intend to experiment with even richer content, and more strategic market offerings.”

About Anomaly

Anomaly is a new type of communications company specializing in the creation of entrepreneurial marketing opportunities and holistic solutions for brands. Comprised of a proven group of executives with broad experience that spans brand and business strategy, advertising, design, media-strategy, innovation, content, mobile content & technology, naming & corporate id, and client-side management. Some of Anomaly’s clients include: The Coca-Cola Company, Virgin America, The New York Times, and Beverage Partners Worldwide. Within the mobile space clients include: ESPN Mobile Publishing, Lifetime TV, Maxim and Nike.

Currently Anomaly has over 50 full time staff and is headquartered in New York City.


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Jason Deland
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