Internet Broadcasting Enhances National Adverting Footprint Through New Multi-Year Agreements with Hearst-Argyle, Post-Newsweek, and McGraw-Hill

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Renewed commitment by TV broadcasters positions internet broadcasting as a highly attractive marketing vehicle and cross-media platform.

Internet Broadcasting, the nation’s largest local online news network, today announced new, multi-year partner agreements with Hearst-Argyle Television, Inc., Post-Newsweek Stations, Inc., and McGraw-Hill Broadcasting, under which Internet Broadcasting will continue to provide local and national online advertising sales, interactive media services, and deliver innovative, turnkey technology solutions for their partner TV station web site properties. The renewed commitment by the TV broadcasters, through new and expanded sales and content arrangements, enhances Internet Broadcasting as a highly attractive marketing vehicle and cross-media platform for online advertisers seeking trusted news content, an enhanced user experience, and a national footprint.

With this agreement, Internet Broadcasting will continue its commitment to manage state-of-the-art interactive properties for these partners by performing the following services: produce their web sites’ local and nationally syndicated editorial content; provide online advertising sales including support and creative production; maintain a state-of-the-art technology infrastructure; deliver innovative web site capabilities and design; perform seamless on-going web site management; and bring new opportunities to further monetize their TV station web sites as an emerging platform.

Internet Broadcasting has also agreed to re-launch the partner sites with new designs and the latest technology and will continue to supply new technologies as they are developed. Examples of such technologies delivered include new video and wireless platforms, podcasting, and blogging. The company will continue to enhance how quickly and effectively it delivers breaking news locally, all of which is provided by and integrated with Internet Broadcasting’s propriety content management system. The broadcast partners agreed to continue to support their web sites with heavy on-air promotion.

"Internet Broadcasting has been a very successful partner, not just for TV stations' local web sites, but also on a national scale,” said Terry Mackin, EVP of Hearst-Argyle Television and Chairman of the NBC Affiliates’ Futures Committee. “For example, the 2004 Athens edition of, which was co-produced by Internet Broadcasting and a partnership involving NBC and its affiliates, drew more than 13 million unique visitors and nearly 263 million page views. For the 2006 Torino edition, we expect impressive results for the site, which has drawn record participation of NBC owned and affiliated stations in 230 markets. Another example can be found in, which drew 2.5 million page views during the recent Northeast blizzard and this number only includes a handful of beta sites."

“Internet Broadcasting has been a valuable partner for us and we are extremely excited about what the future holds with our continued relationship,” said Alan Frank, president and CEO of Post-Newsweek. “They have established a strong leadership position in maintaining and marketing TV station web sites. Based on the strong performance of our sites and our expanded partnership with them, we expect to grow even stronger.”

“Working with Internet Broadcasting has enabled us to provide a wide range of content to key growth markets,” said Ed Quinn, president of McGraw-Hill Broadcasting. “Our consistent high rankings clearly demonstrate the success of our partnership.”

“The importance of new and emerging media platforms for TV stations cannot be understated,” said Reid Johnson, founder, president and chief executive of Internet Broadcasting. “These broadcasters had the foresight in 1999 to embrace change by partnering with us -- TV broadcasters who understood the Web. Since then, we have continued to outpace the competition and shared in phenomenal growth. The signing of these partner agreements once again demonstrates their foresight.”

Added Johnson, “Together we are looking forward to the next several years and all the opportunities that present themselves in the new media space. All of our web sites are truly profitable businesses, which have led to a significant enhancement of the company’s financial resources. Going forward, our broadcast partners are relying on us to take them where news goes next as we enter the next stage of the Internet.”

Internet Broadcasting has seen huge growth across a variety of areas. Key milestones for the online news innovator include:

· Site Rankings. Today the #1 online local news publisher, the #3 online news publisher overall,

the #1 network affiliated TV station web site in each of the nation’s top 10 markets, and a top 50 Internet property (Nielsen//NetRatings)

· Advertising Sales. High double-digit growth in national advertising for 2005

· Traffic. Twenty-four percent year-over-year growth vs. an average of 9% for major online news competitors

· Partnerships. In addition to the aforementioned partnerships, Internet Broadcasting produces TV station web sites for NBC, Cox Broadcasting, Scripps Howard, and Capitol Broadcasting Company, including high-profile sites such as,,, and

· Awards. Internet Broadcasting sites won nine journalism awards in 2005, including the prestigious National and Regional Edward R. Murrow Award for “Large Market Television Station Web Sites.”

“Our success means we are better able to compete in the national online advertising space with an infrastructure designed to accommodate online advertising campaigns and sponsorships in major cities across the country,” said Peter Stilson, Internet Broadcasting’s chief operating officer. “As such, we are attracting many major brand name advertisers.”

Added Stilson, “For the advertiser, we can continue to develop new and innovative ways to reach a quality audience of 13 million monthly visitors. Equally important, for the consumer, this means substantial strides in offering them news and information whenever and wherever they want from local people they trust.”


Internet Broadcasting is the nation’s largest local online news publisher of TV station web sites. The company produces 73 sites for America’s premier broadcasters: NBC, Cox Broadcasting, Hearst-Argyle Television, McGraw Hill Broadcasting, Post-Newsweek Stations, Scripps Howard, and Capitol Broadcasting Company. With 13 million monthly visitors, over 500 million monthly page views, and the #1 network affiliated TV station web site in each of the nation’s top 10 markets. Internet Broadcasting is headquartered in Minneapolis with offices in New York, Chicago, San Francisco, and Los Angeles. For more information, visit

Media Contacts:

Kevin Abramson, Internet Broadcasting,, 651-365-4221

Anthony Giombetti, Gio Public Relations,, 612-269-1894

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