Omaha, NE (PRWEB) February 27, 2006
World Marketing, Inc., a wholly owned subsidiary of Omaha World-Herald Company, announced today it has named Mac Rodgers, President and Chief Executive Officer.
Rodgers will report to John Gottschalk, chairman and chief executive officer of Omaha World-Herald Company. He replaces Lew Trowbridge who left the company at the end of 2005. Mr. Trowbridge will remain on the Board of Directors of World Marketing.
Rodgers is a 22-year veteran of direct marketing, having worked in virtually every dimension of the industry. Most recently, he served as Chief Operating Officer for Vente, Inc., an interactive marketing company in Omaha, Nebraska Prior to joining Vente, he was President of List and Manufacturing Services for Experian Marketing Solutions, one of the world leaders in database analytics, list management, interactive marketing and direct marketing production.
“We are delighted to have someone of Mac’s caliber join our team to lead World Marketing,” said John Gottschalk, Chairman and Chief Executive Officer. “We have assembled assets that can help us to achieve strong revenue and earnings growth in the future. I believe Mac’s experience in direct marketing makes him the right leader for World Marketing.”
Rodgers is a graduate of Doane College in Crete, Nebraska. He and his wife live in Lincoln, Nebraska and have three children.
About World Marketing Inc.
World Marketing Inc. specializes in developing integrated direct marketing programs that deliver measurable results for clients nationwide. From strategic program development, list selection and programming to creative, production, mailing and fulfillment, World Marketing Inc. offers a highly innovative, one-stop resource for targeted marketing and direct mail programs that deliver on every dollar. For additional information, contact World Marketing, Inc. at http://www.worldmarkinc.com.
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