DigitalGrit to Exhibit and Speak at Search Engine Strategies New York
Firm’s Jonathan Mendez to Participate in Panel
Boonton, NJ (PRWEB) February 27, 2006 -- Full-service interactive marketing firm DigitalGrit announced today that it will be participating in Search Engine Strategies New York, which runs from February 27 through March 2, 2006 at the New York Hilton. The company will be exhibiting at the trade show, and Search Engine Marketing Director Jonathan Mendez has been invited to participate in two panel discussions.
Search Engine Marketing (SEM) is hotter than ever. Nielsen//NetRatings reports that the number of searches grew at an astounding pace in 2005, with Google seeing 75% more searches, Yahoo! 53% more and MSN up 20%. DigitalGrit, provider of SEM solutions to Fortune 1000 companies suggests that the time is right for businesses to add search to their marketing plans. “There’s a good reason SEM has seen such spectacular growth over the last year,” says Scott Delea, DigitalGrit’s SVP & GM. “Consumers have learned that search works for them, and businesses are catching on to the fact that search produces an extremely high return on investment, no matter what the budget.”
“Between paid and organic (or natural), search can be worked into any marketing plan,” adds Jonathan Mendez, Director. “A good balance of paid search and search engine optimization (SEO) is effective for any business – whether you’re using it for lead generation, branding, or customer acquisition. What’s even better is that the results are easily measurable, so you can see how far your marketing dollars are really going.”
For this reason, DigitalGrit is excited to be participating in Search Engine Strategies, the search market’s biggest event. DigitalGrit team members will be on hand to discuss search engine marketing options with companies interested in starting campaigns. Appointments are still available and can be made by calling 973-316-9696 or emailing sales@digitalgrit.com. Additionally, DigitalGrit is offering a complimentary white paper, “Best Practices in Search Engine Optimization” to visitors to their booth, #2112, in Americas Hall II.
The panels on which Jonathan Mendez will be speaking, “Putting Search into the Ad Mix” and “Branding & Search,” will be moderated by Search Engine Watch editor Danny Sullivan. The first session will examine the necessity of including Search Engine Marketing in any marketing program. Other panelists include representatives from leading agencies and Ron Belanger, Senior Director of Global Advertiser Strategy and Development, Yahoo! Search Marketing. The session will be held on Wednesday, March 1, 2006 at 11:00AM. “Branding & Search,” also moderated by Sullivan, will look at the impact of search on branding efforts. It is scheduled for the same day at 2:00 PM.
More information about the sessions and the event can be found online at http://www.jupiterevents.com/sew/winter06/index.html.
About DigitalGrit, Inc.
Established in 2000, DigitalGrit is a leading and innovative interactive marketing firm. The company takes a holistic approach to Internet marketing: Developing the strategies, inventing the creative, measuring and optimizing the programs, and building and powering the systems that make it all work. Combining online marketing channels, proprietary and existing technology, and years of marketing expertise, DigitalGrit is dedicated to helping the businesses realize the full potential of the Internet.
The firm's client list includes some of world's best-known companies, like ADP, American Express, Consumer Reports, Digene, Morgans Hotel Group, Reuters, Sony and Prudential.
DigitalGrit is an active member of The Direct Marketing Association (DMA), with our SVP serving as Co-Vice Chair of the Search Engine Marketing Council; the Interactive Advertising Bureau (IAB); and the Search Engine Marketing Professional Organization (SEMPO). We’re also a Microsoft Certified Partner, and a certified trusted feed partner for some of the Internet’s most popular search engines.
Learn more about DigitalGrit at http://www.digitalgrit.com and on the company’s blog at http://digitalgrit.typepad.com.
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