Backbone Launches Corporate Blogging Service to Solve Big Search Engine Optimization Challenges

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The Quest for Accessibility, Relevant Content and High Quality Links

Like many people in the SEO community, I am more than ready to get past the discussion around page rank and Google updates

Backbone Media, Inc., one of the first search engine marketing firms, introduces a new suite of blog marketing services aimed at helping companies improve search engine rankings through corporate blogging.

“Like many people in the SEO community, I am more than ready to get past the discussion around page rank and Google updates,” says Backbone President, Stephen Turcotte. “The key to successful search engine marketing is accessibility, relevant content and quality links, not trying to outsmart the search engines’ algorithmic updates. And one of the best ways for a company to generate a body of relevant content and high quality links is by blogging. That’s why we’re rolling out our new blog marketing service, SCOUT.”

Blogs are increasingly beating out corporate web sites for top search engine rankings, forcing companies to adapt to a new online reality. According to Converseon’s oft-quoted July 2005 study, 39% of the top search engine listings for their sampling of Fortune 500 companies were derived from consumer-generated media such as blogs. The challenge for companies is that most lack the internal resources to blog successfully.

SCOUT provides corporate bloggers tools, training and ongoing support to help them succeed at blogging. SCOUT helps companies assess their blogging potential, create a strategy and identify and train corporate bloggers. SCOUT also provides daily monitoring reports that help bloggers stay on top of the relevant online discussions, news and keywords. Backbone scouts out the opportunities; companies stay focused on what’s most important—their message and unique voice. Backbone will unveil SCOUT at the Search Engine Strategies Conference and Expo on February 27-March 2 in New York City. For more information, visit

About Backbone Media, Inc.

Founded in 1996, Backbone Media, Inc. was one of the first search engine optimization firms. As a pioneer in the field of SEO, Backbone has been helping companies improve search engine rankings, strengthen their web presence and increase Internet marketing ROI for over 10 years. Today, Backbone specializes in search engine marketing, web site design, web site application development and corporate blogging strategies.

Backbone Media, Inc. is headquartered in Waltham, MA. For more information, please visit


John Cass

Director, Blogging Strategies



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