Salt Lake City, UT (PRWEB) February 27, 2006
Vertster.com, a leading provider of scientific website optimization software, today announced that CEO Scott Miller will speak in a session on “Landing Page Testing and Tuning,” during the 2006 edition of the Search Engine Strategies Conference in New York City. The presentation will highlight several examples of specific optimization projects, packed with numerous tips and pointers on how to increase website effectiveness. This is the third consecutive conference Mr. Miller has been invited to participate in.
The Search Engine Strategies Conference spans four days, starting on February 27 and wrapping up on March 2, and is widely considered the premier event on search engine marketing in the world.
Unlike many conferences, Search Engine Strategies awards speaking placements based on merit, not who is willing to pay the most. Mr. Miller was hand picked to participate by conference organizer Danny Sullivan. The “four star rated” discussion of landing page design will be held Tuesday, February 28 at 11:15 AM, at the New York Hilton in midtown Manhattan.
“Search Engine Strategies is one of the premier events in online marketing, and I look forward to participating in this session,” said Miller. “Having the opportunity to share some of what we’ve learned and some of the tactics we’ve used always gets people excited. The fact that we present actual business case examples makes it very real.”
Vertster.com provides a proprietary hosted marketing application that can increase the effectiveness of any website by 50% or more. The software uses powerful statistical algorithms to vary the design of web pages and determine an optimal combination of text, images, colors, or other elements to maximize sales. Vertster features an easy to understand interface, and can be used with any site, without impacting natural search engine rankings.
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