Laura Thieme To Speak at Search Engine Conference in New York

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Laura Thieme, president of Columbus-based Bizresearch, will speak at the Search Engine Strategies conference in New York at the New York Hilton February 28-March 2nd. Retailers struggle with online store promotion in organic search engine listings. Thieme will share first-hand information on how to promote e-commerce websites in search engines.

Laura Thieme, president of Columbus-based Bizresearch, a search engine marketing company, will deliver three presentations at the annual Search Engine Strategies Conference in New York, February 27 - March 2, 2005. Thieme will share first-hand information on how to gain visibility in search engines for e-commerce and merchant sites plus, discuss tactics on how to gain visibility for web pages and product listings stored in a database.

On February 28 from 9:00-10:15 a.m., Thieme will show retailers how to help search engines find and index their database driven ecommerce content at Fun with Dynamic Web Sites.

"Retailers are very interested in promoting their online storefronts. Search is everything to retailers," says Thieme. "One of their biggest challenges is figuring out how to get their ecommerce products listed and ranked in search engines like Google and Yahoo. Attending Fun with Dynamic Websites teaches retailers and webmasters how to deal with the complexities of promoting an online store."

Attendees will learn methods on how to become better ranked and indexed on Google, Yahoo and MSN, using programming technology. Thieme will dispute industry noise regarding question marks in URLs, and prove that dynamic URLs can get indexed and perform better than static HTML pages in search engines. Thieme will also provide strategies on how to create web pages and product listings that are stored in databases as well as dynamic page assembly systems available to crawler-based search engines.

On March 1, from 2:00 - 3:15 p.m., in Shopping Search Tactics, Froogle data feed optimization strategies will be the focus of Thieme’s presentation. She will focus on how merchants and e-commerce businesses can reach thousands of shoppers.

Thieme’s final presentation, Measuring Success Overview, on March 2 from 9:00-10:15 a.m. will discuss industry trends in web analytics, search marketing and customer acquisition costs. Thieme will also cover the latest changes in measurement tools to assess brand awareness and search marketing campaign performance.

About Bizresearch:

Founded in 1997, Bizresearch provides search engine marketing and website design for retailers, law firms and Fortune 500 companies. For more information, contact Laura Thieme at laura @ bizresearch.com, or visit http://www.bizresearch.com.

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