Pricefish.Com Announces New Audio Enhanced Product Listings to Differentiate Online Retailers and Create Unique Shopping Experience

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Pricefish.com’s audio “FishClips” is the beginning of an initiative by this innovative Comparison Shopping Search Engine to add multi-media content and capabilities throughout its website. Pricefish.com believes that effective use of FishClips will increase online store conversion percentages and create a highly rewarding experience for online shoppers.

We believe retailers are always looking for new ways to separate themselves from their competitors. We anticipate Pricefish.com’s audio FishClips feature will allow online and multi-channel retailers to directly engage potential shoppers as they make buying decisions

Pricefish, Inc. creator of Pricefish.com, an innovative online comparison shopping search engine and information delivery tool, today announced the general release of “FishClips”, the first of a planned series of multi-media offerings. Pricefish.com believes that this new feature will deliver increased sales for online retailers and create an enriched and rewarding experience for shoppers.

“We believe retailers are always looking for new ways to separate themselves from their competitors. We anticipate Pricefish.com’s audio FishClips feature will allow online and multi-channel retailers to directly engage potential shoppers as they make buying decisions”, said Mark Dresner, President of Pricefish, Inc. “This is a first step in our plan to incorporate full multi-media capabilities into Pricefish.com. We envision that video – full sight and sound – won’t be far off,” added Dresner.

This first multimedia feature will enable merchants to include a short MP3 audio clip along with each of their product or service listings on Pricefish.com. Among other things, audio FishClips may be used to announce new services, special offers or otherwise distinguish a retailer. We believe FishClips enhanced listings will provide additional information to shoppers as they search for products and make buying decisions. Pricefish.com’s FishClips has been in limited release to select retailers since September of 2005.

“We absolutely love it”, stated Michael Lee, Business Development Manager at Performics, the performance-based marketing division of DoubleClick. Lee continued, “Pricefish has continually demonstrated that they listen to the needs of both shoppers and merchants alike. I believe that Pricefish’s FishClips is an important advancement for the shopping comparison channel.”

About Pricefish, Inc.

Pricefish, Inc is the creator of Pricefish.com, an innovative online comparison-shopping search engine and information delivery tool, which assists online shoppers to easily find, compare and purchase items from a variety of online merchants. Pricefish.com streamlines the process of comparing product features and finding the best overall price, for millions of products in a number of different categories, from a list of customer-rated merchants.

Pricefish.com incorporates unique multi-media features, useful content and a wide range of product categories, all designed to achieve the ultimate shopping experience – for both consumers and merchants.

Pricefish, Pricefish.com, and FishClips are all trademarks of Pricefish, Inc. For more information please visit http://www.pricefish.com

Contact: Mark Dresner - Telephone: (646) 330-4972, Fax: (480) 275-3645

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