Watertown, MA (PRWEB) February 28, 2006
Cymfony, a leader in mainstream and consumer-generated media research and analysis, announced today that The Measurement Standard has named Cymfony Orchestra as “Best New Measurement Technology of 2005.”
“The developers of Cymfony Orchestra clearly understand that the future is not about old media versus new media -- it’s about looking at what your customers are seeing and saying about you and making appropriate decisions based on data,” said Katie Paine, publisher of The Measurement Standard. “By bringing together analysis of the blogosphere and other consumer generated media with traditional media content analysis, Cymfony is delivering a complete picture of the marketplace to its clients.”
Orchestra is a Web-based service that extracts insight and emerging trends by monitoring, measuring and analyzing both mainstream media (MSM) and consumer-generated media (CGM). Cymfony Orchestra helps marketing, research and PR professionals who seek knowledge about consumer preferences, competitor strengths and weaknesses, and emerging threats and opportunities to a company’s reputation, brands, and products. Cymfony combines Orchestra’s proprietary content analysis engine with expert interpretation to address specific marketing and business strategies.
“This award from The Measurement Standard further confirms Cymfony’s leadership in providing companies with new intelligence emerging from the nexus of CGM and MSM. Cymfony leads in analyzing this often overwhelming amount of information and delivering insightful solutions,” said Cymfony CEO Andrew Bernstein. “Companies need to pay close attention to what all stakeholders, whether customers or detractors, are saying about them not only in traditional media but also in blogs, message boards, usenet groups and other forms of consumer-generated media.”
The Measurement Standard is the only monthly newsletter entirely devoted to measuring communications effectiveness. This is the fourth year of awards from The Measurement Standard, a publication of KDPaine & Partners.
About Cymfony, Inc.
Cymfony is the leader in mainstream and consumer-generated media research and analysis, helping organizations extract insights into consumer behaviors and emerging market trends by monitoring, measuring and analyzing consumer-generated and mainstream media. Combining a powerful automated analysis with expert human interpretation, Cymfony provides products and services that deliver intelligence on consumer preferences, competitor strengths and weaknesses, and other information critical to a company’s reputation, brands, products and employees. Cymfony works with marketing, research and PR professionals worldwide, offering a range of packaged services that address areas such as consumer-generated media strategy, consumer opinions and trends, customer satisfaction, PR measurement, and reputation management.
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