Watertown, MA (PRWEB) February 28, 2006
Cymfony, a leader in mainstream and consumer-generated media research and analysis, today announced that the company was named by KMWorld magazine as one of the 100 companies that matter in knowledge management. KMWorld recognized Cymfony as demonstrating “customer-driven agile innovation.” This marks the second year in a row that Cymfony has been named to the list.
Last year, Cymfony launched Orchestra, a Web-based service that extracts actionable market knowledge -- including insight into consumer behaviors and emerging market trends -- by monitoring, measuring and analyzing both mainstream and consumer-generated media. Cymfony has also augmented its offerings with the addition of research analysts who interpret the rich information derived from Orchestra’s InfoXtract text mining engine and is offering packaged services and solutions dedicated to solving business problems.
“The list is conceived as a way to recognize some of the organizations leading the way in the knowledge economy. It’s designed to encourage a broader discussion of KM,” said Hugh McKellar, editor-in-chief, KMWorld. “Criteria for inclusion differ, of course, as do the technologies recognized, but all companies share the following: Each has helped to create a market, redefine one or enhance one, and all of them demonstrate the capacity for customer-driven agile innovation.”
Compiled informally through discussions with knowledge management practitioners, theorists, vendors, customers, analysts, and editors, KMWorld assembled the list of organizations leading the way in the knowledge economy to generate interest in and discussion about knowledge management tools and services.
“KMWorld’s recognition of Cymfony as one of the ‘100 Companies that Matter in Knowledge Management’ strengthens our belief that it is critical for companies to look holistically at both consumer-generated media and mainstream media in order to manage and enhance their brands,” said Cymfony CEO Andrew Bernstein. “This is a particularly significant honor because KMWorld and its readers understand the value of the market intelligence Cymfony is able to deliver and it is a reflection on the increasing importance and influence of consumer-generated media.”
The complete list of ‘100 Companies That Matter in Knowledge Management 2006,’ is featured in the March 2006 issue of KMWorld and is also available online at http://www.KMWorld.com.
The leading information provider serving the Knowledge, Document and Content Management systems market, KMWorld informs more than 50,000 subscribers about the components and processes - and subsequent success stories - that together offer solutions for improving business performance. KMWorld is a publishing unit of Information Today, Inc.
About Cymfony, Inc.
Cymfony is the leader in mainstream and consumer-generated media research and analysis, helping organizations extract insights into consumer behaviors and emerging market trends by monitoring, measuring and analyzing consumer-generated and mainstream media. Combining a powerful automated analysis technology with expert human interpretation, Cymfony provides products and services that deliver intelligence on consumer preferences, competitor strengths and weaknesses, and other information critical to a company’s reputation, brands, products and employees. Cymfony works with marketing and PR professionals worldwide, offering a range of packaged services that address areas such as consumer-generated media strategy, consumer opinions and trends, customer satisfaction, PR measurement and reputation management.
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