Our racing sponsorship continues to provide invaluable exposure as well as the opportunity to bring unique and compelling NASCAR content to our current and potential customers.
Little Rock, Ark., (PRWEB) February 28, 2006
Alltel, owner and operator of the nation’s largest wireless network, announced the launch of its innovative motorsports Podcast, which will be available weekly throughout the 2006 NASCAR season. Matt Borland, crew chief for the No.12 Alltel Dodge, will be featured on the weekly Podcast each Tuesday following a race. With Purdue University engineering graduate Ryan Newman at the wheel, the No.12 Alltel Dodge team has remained on the cutting edge of technology and is the first NASCAR Cup Series team to debut a team Podcast.
Providing exclusive recaps following each NASCAR Cup Series race, as well as a preview of the upcoming race, the first Podcast was available for download via a link on http://www.alltelracing.com on Tuesday, Feb. 21.
“The Alltel Racing Podcast will provide listeners with weekly, behind-the-scenes programming that puts them right there in the pits with the No.12 Alltel Dodge team,” said Frank O’Mara, executive vice president of marketing for Alltel. “Our racing sponsorship continues to provide invaluable exposure as well as the opportunity to bring unique and compelling NASCAR content to our current and potential customers.”
“Our fans are becoming more race savvy, and we want to continue to keep them excited each week,” said Matt Borland, crew chief of the No.12 Alltel Dodge. “This technology is a great way to keep our fans connected by giving them behind-the-scenes updates and developments from the No.12 Alltel Dodge team.”
Podcasting, a method of publishing audio broadcasts via the Internet, allows users to subscribe to an online feed of mp3 audio files. Once registered, subscribers can receive Real Simple Syndication (RSS) reminders when a new Alltel Racing Podcast is available. Upon downloading the Podcast, subscribers can save the audio file and listen to it at their convenience on their computer, digital music player or mp3-enabled wireless device. The Alltel Racing RSS feed is: http://feeds.feedburner.com/alltelracingpodcast
The Alltel Racing Podcast will include a recap of the previous week’s race complete with turn-by-turn analysis, commentary on NASCAR’s hot topics, emerging trends in the sport and a preview of the upcoming race all from an insider’s viewpoint.
Alltel is a customer-focused communications company with more than 15 million customers in 36 states and nearly $10 billion in annual revenues.
Alltel, NYSE: AT
# # #