Improved Productivity, Lower Employer Health Costs are Hallmarks of New Health Coaching Phenomenon

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Leade Health covers over six million lives thanks to dedicated coaching that focuses on assets instead of deficits.

There’s the “Fantastic Four” from the movies, and then there’s the “Infamous Four” of healthcare: smoking, weight problems, increased stress levels and cardiovascular health. Together these four epidemics are steadily driving the majority of medical claims, pushing America’s health care costs ever higher. However, Michigan-based Leade Health is tackling them all with a single, unique approach: health coaching, a dedicated one-on-one coaching style that’s achieving some of the industry’s best behavioral change results.

Health coaching’s unique approach lies in its collaborative, empowering approach, unlike traditional disease management efforts and preventive medicine styles which are rooted in a deficit approach. Unlike other coaching models, Leade Health establishes a direct partnership between a dedicated coach and a participant for the entirety of the 12-month program, focusing on one or more positive lifestyle goal(s) identified by the participant. Dedicated coaching is paying off for participants; for example, smoking quit rates are among the highest in the industry with an average of 28 percent remaining tobacco free after the 12-month coaching period.

Leade Health offers three key services that use these methods: iCanChange, for Weight Management; iCanRelax, for Stress Management; and iCanQuit, for Tobacco Cessation. In all three, the coach facilitates a participants’ behavior change by utilizing a variety of strategies, including motivational interviewing and reflective listening, and by discussing stages of change, decisional balance and values.

Leade Health has worked nationwide to overcome health issues such as those above, working in partnership with large health plans and corporations like CIGNA Health Care, Ford Motor Company and others. Leade Health grew by 49 percent in 2005 and anticipates triple digit growth in 2006.

Wellness programs that focus on the consequences of poor lifestyle habits aren’t halting the upward spiral of healthcare costs because their deficit approach brings only short-term results, explains Michael Mulvihill, President and CEO of Leade Health. “It’s not unusual for wellness practitioners to experience frustrating cycles of their clients taking one step forward and two steps back,” he explains. “Traditional wellness programs focus on problems and bad habits, with information and advice giving. But since the approach is built around resolving failures, people feel bad if they don’t succeed and they may begin to avoid the wellness program altogether.”

“We capitalize on our participants’ individual strengths and assets, because those are the building blocks to success,” Mulvihill adds. “We work to elicit best-thinking and decision-making so participants can reach the goals that are most important to them. The end result is changed behaviors and in turn, lower costs for their employers.”

About Leade Health

Founded in 1990, based in Ann Arbor Michigan, Leade Health specializes in Health Coaching in the areas of Weight Management, Stress Management, Tobacco Cessation, and Cardiovascular Health. Leade Health has earned a reputation for partnership integrity, product innovation and program impact. Leade Health‘s success rates from its signature Health Coaching model achieve outcome results that exceed national norms.

For more information on Leade Health visit

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.

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Michael Mulvihill