Hot Banana Partners with PRWeb to Add Press Release Distribution to its Active Marketing Web Content Management Suite

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Hot Banana users can now distribute SEO-friendly press releases directly from WCM as a significant part of PR and communications strategies.

Hot Banana and PRWeb have worked together to develop an innovative press release distribution process directly from a Web Content Management suite

Hot Banana Software , a leading provider of Web Content Management (WCM) and Active Marketing solutions, and PRWeb , the Internet's leading press release distribution platform , announced today a partnership that allows users of Hot Banana’s Active Marketing Web Content Management Suite to distribute press releases to multiple online news, syndication and newswire services via a technology integration with PRWeb. This unique service allows Hot Banana users to maximize their online press release distribution through PRWeb's extensive online distribution network.

The announcement was made from the Hot Banana booth (#1303), at the Search Engine Strategies Show in New York.

“Hot Banana and PRWeb have worked together to develop an innovative press release distribution process directly from a Web Content Management suite,” says Krista Lariviere, President and CEO, Hot Banana Software Inc. “Web Content Management is increasingly becoming the core of many eMarketing activities, including press release distribution. By working with PRWeb, Hot Banana has established itself as a pioneer of making Web Content Management as the solid foundation for driving eMarketing strategies, processes and tasks, such as e-mail, PR, analytics, SEO, Landing Pages and Micro Marketing Sites.”

The new partnership is ideal for small- and medium-sized businesses looking to bring traffic directly to their Web sites through SEO campaigns. SEO friendly press releases improve search engine placement by keeping Web site content fresh and up-to-date. By using PRWeb for press release distribution the press release gets syndicated to thousands of media Web sites. These media Web sites are indexed daily by the search engines and when they find a press release, they link back to the corporate Web site, this in turn provides more relevancy to the Web site, again improving search engine rankings.

"PRWeb's collaboration with Hot Banana will complement traditional public relations," PRWeb CEO and Founder David McInnis explained. "The online PR distribution channel continues to be effective by increasing exposure for many different types of businesses through RSS feeds and a measurable spike in traffic to corporate Web sites."

Online marketers now are adding strategic PR campaigns as part of their eMarketing mix by writing press releases that are search engine friendly, which are then added to the Hot Banana press release template in the Active Marketing Web Content Management Suite. From there, the press release is sent to multiple destinations, including a press release listing page on the company's Web site, to a news headline listing on the Web site’s home page, to the subscribers to the eNewsletter and to PRWeb for distribution directly through its network. PRWeb then delivers the news while effectively driving traffic to the corporate Web site.

“Hot Banana’s new Press Release Manager and PRWeb integration gives customers a new, powerful channel in which to display press releases, and so far, the results have been great,” Krista added.

In addition, PRWeb provides global service, which will enhance Hot Banana’s Multilingual Web Content Management capabilities. PRWeb allows the distribution of press releases regardless of foreign languages and PRWeb has language portals in English, Spanish (AmbosMedios) and Chinese (WunZhang).

About Hot Banana Software, Inc.

Founded in 1999, Hot Banana Software powers Corporate Web sites, Intranets, Extranets, Micro Marketing Sites and Landing Pages for more than 200 companies worldwide in more than 14 languages. Designed for non-technical users, Hot Banana’s core technology is an easy-to-use, fully-loaded Web Content Management Suite designed to manage a Web site's content creation and publishing process.

Hot Banana’s Active Marketing Solution is an ideal Web site optimization and eMarketing platform for corporate communications, branding, sales lead generation, lead conversion and retention programs. Hot Banana For Agencies, is the company’s latest initiative to help marketing agencies manage and publish Forms, Landing Pages and Micro Marketing Sites.

Hot Banana is available directly, or from 14 Channel Partners Worldwide, either On-Demand (SaaS), or Licensed. Clients include: InsureMe, Hondros College, General Board of Global Ministries, UMC, Algoma Steel, Bell Industries, Parents Action for Children, Archdiocese of New York, Ansell Healthcare Europe, World Vision, Beaver Machine, Los Alamos School Board (New Mexico), Law Society of Upper Canada, Expertech, and The County of Simcoe. Hot Banana Software Inc. is profitable and privately held. For more information, visit http://www.HotBanana.com, or call 866-296-1803.

About PRWeb International, Inc.

PRWeb, The Online Visibility Company™, is recognized as the Internet’s leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. Once a tool used exclusively for communicating with the media, PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication. PRWeb was the first company to build and offer a search-engine-optimized platform for press release distribution. Additional search-engine-focused PRWeb technologies include PRWeb Photowire, a free image service for print-ready images and content; PRWebPodcast, a new podcast service that brings life to PRWeb news releases; RSSPad, a free RSS syndication engine; and 301URL, a search engine friendly custom link generator. All of these services enhance PRWeb customers' press release content experience. For more information, visit PRWeb’s site at http://www.prweb-inc.com.

Hot Banana, Active Marketing and Active Marketing Web Content Management Suite are trademarks or registered trademarks of Hot Banana Software Inc. All other trademarks mentioned are the property of their respective owners.

Media Contacts:

David Terry

VP Sales and Marketing

Hot Banana Software Inc.

705-792-3880 ext. 222

David McInnis

CEO and Founder

PRWeb

866-640-NEWS

360-312-0892

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