New Solution Cuts Escalating Cost of Bandwidth for ISPs by up to 70 Percent

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“Peer-to-Peer (P2P) traffic consumes up to 70 percent of Internet bandwidth and promises to increase as the entertainment industry embraces P2P for distribution, the popularity of VoIP and personal audio and video players grows, and its use for business and government communication increases,” says Robert Mayer, CEO, PeerApp, which developed new technology that enables Internet Service Providers to cut bandwidth costs and increase network efficiency.

By deploying UltraBand 2000,™ ISPs gain control over their bandwidth costs, are able to manage peak and seasonal P2P traffic, and will be prepared for future P2P traffic growth. The PeerApp solution is transparent to the subscriber and maintains quality of experience for all ISP users -- both P2P and non-P2P

PeerApp, today, launched UltraBand 2000™, a new Clustering Bandwidth solution that cuts the Internet Service Providers’ cost of providing bandwidth for P2P traffic by up to 70 percent.

UltraBand 2000™ enables Internet Service Providers (ISP) to significantly reduce bandwidth lease charges and better serve all subscribers, including those who share information using P2P technology. The extra network capacity enables ISPs to offer new services and attract additional subscribers.

PeerApp introduced and tested its product worldwide, especially where demand is growing and bandwidth is more limited and far more costly. The huge customer base of ISPs in the US, such as Verizon, Comcast and AOL, plus the volume of traffic on US networks make PeerApp’s technology vital for North American ISPs.

Recognizing growth potential, Pilot House, Cedar Fund and Evergreen Venture Partners have funded development and marketing of PeerApp’s technology.

Pressures on ISPs to provide more bandwidth is expected to increase with the motion picture industry looking to the P2P infrastructure for distribution of home entertainment, the growing popularity of iPod and other personal audio and video players, as well as increasing use by government and business of P2P applications. Adoption of Voice over Internet Protocols (VoIP) and IPTV will further increase bandwidth demand here and internationally.

The Technology. To increase bandwidth capacity and improve network efficiency, UltraBand 2000™ separates P2P communication from the rest of Internet traffic and caches the P2P traffic locally. With the PeerApp (http://www.peerapp.com) Protocol Based Bandwidth Solution in place, P2P traffic is cached on scalable Dell blade servers using EMC SAN storage technology.

The PeerApp solution manages millions of concurrent connections, supports all major P2P file-transfer protocols and resides in a centralized location to expedite maintenance.

“By deploying UltraBand 2000,™ ISPs gain control over their bandwidth costs, are able to manage peak and seasonal P2P traffic, and will be prepared for future P2P traffic growth. The PeerApp solution is transparent to the subscriber and maintains quality of experience for all ISP users -- both P2P and non-P2P," says Robert Mayer, CEO of PeerApp, in announcing the worldwide launch of UltraBand 2000™.

During testing over the past year, UltraBand 2000 ™ was able to reduce the overall bandwidth cost by over 50% for leading ISPs around the world. ISPs can expect a return on investment measured in months and the added benefit of gaining control over future P2P bandwidth costs by markedly reducing the need to lease additional capacity at market rates.

Contact PeerApp

381 Elliott Street, #140-L, Newton, MA 02464, tel 617-795-0977

About PeerApp

PeerApp is the leader in providing Protocol Based Bandwidth Solutions. PeerApp develops and services technologies and products to help ISPs enhance network efficiency, reduce bandwidth cost and enhance subscribers’ quality of experience and service. PeerApp products and solutions are suitable for all ISPs providing broadband, DSL or cable service. They are designed to allow ISPs to manage their networks in compliance with applicable laws. For further information about PeerApp, its products, technology, and services, visit PeerApp at http://www.peerapp.com.

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Dick Pirozzolo
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