'Internet Newbie' is Put on Trial in Orlando for Claims of Breakthrough Marketing Technology; 'eCentral' Gets Unanimous Thumbs Up from Jury of Internet Marketing Gurus

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The “JVAlert Live” Conference hosted by Kenneth A. McArthur in Orlando gathering Internet Marketing Gurus from around the world to present their insights into the effectiveness of Joint Venturing with other Internet Marketers and to teach attendees how to take advantages of these Business Opportunities. The event was also the occasion for the official launch of Sterling Valentine’s Joint Venture Formula. During this same event 12-15 of the Internet Gurus held several “hot seat” sessions for new ideas. Robert Lazor, developer of “Your eCentral” presented his product and received an overwhelmingly positive response to his innovative online business communications tool.

Surely I was about to be gonged.

The scene was a conference room at the Doubletree Castle Hotel in Orlando, FL; the time was 12:45 PM; the event "The JV Alert Live” Conference; when Robert Lazor of Promotions For You went on trial at the “American Idol” show of Internet Marketing. The jury of 12 Internet Marketing Gurus gave Lazor 10 minutes to convince them that he was not wasting their time with eCentral - marketed as "Your eCentral"- a new Direct to Desktop marketing tool. Five minutes into the presentation Lazor saw a juror’s hand fly up and a flurry of questions followed. The jury had heard enough. Fears raced through Lazor’s head. “What did I do wrong?” “Surely I was about to be gonged.” Then questions came from panelists and fellow attendees:

How much memory does it take up? Why would my clients put it on their desktop? How easy is it to update? How can something so simple do so much? How much? Finally - when can I get one?

Robert Lazor, a complete Internet newbie experienced the exhilaration of scoring the winning touchdown in the Super Bowl; of hitting a game ending Grand Slam to win the World Series; and of capturing the Olympic Gold Medal for ingenuity at the Olympics Games. The feeling of the achievement was tremendous.

eCentral, a Direct to Desktop Marketing concept, was an instant hit. Using a “Simple Point and Click” approach Lazor has identified and included attributes that direct marketing professionals want. eCentral is built around a tool everyone is familiar with; a calendar, in this case a perpetual ecalendar/planner, that has value for both marketer and end user. The marketers’ marveled at the products simplicity, its modular flexibility, and its seemingly universal application in direct marketing.

For the marketer “Your eCentral” benefits include:

·    A scrolling message board that continually delivers up to date targeted content

·    Easy to Connect, Easy to Collect, and Easy to Convert

·    A cost effective interactive communications tool

·    An effective Branding Tool that respects the user’s privacy

·    RSS eeds, Podcasting, Video conferencing, Web-casting, and a spot on the customer’s desktop

·    A great viral and niche marketing Tool

·    Implementation of new technologies on the fly.

End users love “Your eCentral” because it saves them time, cuts through the clutter of email, gives them targeted information, can be personalized, and because it is free.

A jury of 12 Internet Marketing Gurus gave “Your eCentral” a unanimous “thumbs up” on February 19, 2006. By the end of the day every Guru had either committed to or wanted to talk about how they could use eCentral in their organization. Continuing inquiries from the ”The JV Alert Live” Conference attendees indicate that this Internet newbie has indeed come up with a breakthrough concept.

Experience the innovative concepts of "Your eCentral" now by visiting http://www.yourecentral.com or you may also contact Mr. Lazor at: 1 800-560-8890

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