Can Pixel Ads Save the Plight of the Homeless in the Nation's Capital?
Angels Camp homeless shelter is turning to ads such as those on Alex Tew's Million Dollar Homepage in order to raise funds and awareness for a concept that may end homelessness as we know it in the United States.
Washington, DC (PRWEB) March 1, 2006 -- Bret Bocook's team at the Angels Camp homeless shelter has an ambitious, but worthy goal of ending homelessness across the country-and he believes they have just the strategy to allow Angels Camp to be not only effective at treating the homeless, but also financially sustainable and repeatable in cities across the country.
According to Bocook, the Angels Camp secret lies in the marriage of treatment facilities with on-the-job training. "By running Angels Camp like any other business, we are teaching job and management skills while simultaneously funding the shelter" explains Bret. Angels Camp will feature a full-service car wash and a printing business that will help to generate needed funds for the shelter and provide employment and training for the residents.
In order to get those businesses and the shelter off the ground, the Angels Camp team is pursuing a mixture of traditional and novel approaches to fund-raising, such as pixel ads on their website (http://www.AngelsCampOnline.com). "When I heard about the Million Dollar Homepage and the idea of pixel advertising, I knew it was a perfect fit for Angels Camp" said Bret. "We have had a lot of interest in building sponsorships (a building is named for the donor) and traditional inscribed pavers, but the pixel ads appeal to a different set of donors. By offering them various donation choices, we can accommodate everyone. Additionally, pixel donors will not only receive a tax deduction equal to their contribution, but the donor will also receive a substantial marketing platform on the web to drive potential clients to the donor's web site, and illustrate that the company being featured on the pixel advertisement is a consciousness and contributing corporate citizen."
The online ads will be placed over a background of the architectural plans for the proposed site in the Washington DC region. The ads can be purchased in square blocks of "pixels" and will show the logo of the purchaser along with a link to their website. "While the traditional pavers appeal to private individuals and local businesses, the online donors get constant worldwide exposure for their donation. The pixels are quite cost effective and also help those who are less fortunate" explains Bret, who expects the ads will be shown to thousands of visitors per day on the AngelsCamp site.
David Booth, owner of www.DotAds.net, a site that tracks the pixel ad industry, agrees that this dual benefit will be the key to Angels Camp's success. "After the overwhelming success of the Million Dollar Homepage, it was obvious that the online public was interested in pixel ads, but now there are dozens of copycats. The imitators get few visitors and people simply aren't looking to make someone else rich with little positive exposure for their ad. But the goodwill generated from being displayed on a high-profile, charitable site such as www.AngelsCampOnline.com is great for advertisers, with respect to both traffic and positive association" adds Booth.
To learn more about Angels Camp or purchase your own pixel ad, visit their website at http://www.AngelsCampOnline.com
Corey Koberg,
Director of Technology
AngelsCamp
858-229-5357
http://www.AngelsCampOnline.com
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