Just Like Me, Inc. and the YMCA Inspire 175,000 Girls Across the United States

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Just Like Me, Inc. and the YMCA are organizing the Princess Briana “Every Girl is Beautiful” bus tour to ten major cities (Detroit, Chicago, New York/New Jersey, Philadelphia, Charlotte, Atlanta, Houston, Dallas, Los Angeles, and Washington, DC) in the fall of 2006. The tour will donate 17,500 Princess Briana books in each city to 20 elementary schools and local charities to bring awareness to a major crisis facing young girls all across America.

Just Like Me, Inc. and the YMCA are organizing the Princess Briana “Every Girl is Beautiful” bus tour to ten major cities (Detroit, Chicago, New York/New Jersey, Philadelphia, Charlotte, Atlanta, Houston, Dallas, Los Angeles, and Washington, DC) in the fall of 2006. The tour will donate 17,500 Princess Briana books in each city to 20 elementary schools and local charities to bring awareness to a major crisis facing young girls all across America. The numbers for girls in this country with a negative body image and poor self-esteem are reaching epidemic proportions. Effects of body dissatisfaction can be very serious ranging from eating disorders and weight gain to lack of confidence and even depression.

Eighty percent of 10-year-old American girls diet. The number one magic wish for young girls age 11-17 is to be thinner. Between elementary and high school, the percentage of girls in the U.S. who are happy with their physical appearance drops from 60% to 29% (statistics are taken from Mind on the Media at http://www.mindonthemedia.org/ShockingFacts.htm). The Princess Briana fairytale has had tremendous success with raising the self-esteem of young girls while lowering the level of body dissatisfaction. The impact of Princess Briana on young girls is best described in their own words. During a Princess Briana booksigning, Rachel, age 11, said, “It teaches you no matter what color you are, no matter how big you are, or how skinny you are, that you should be proud of who you are, no matter what.” Sierra, age 8, additionally commented, “It (Princess Briana) made me feel like I didn‘t have to be like anyone else.”

Due to the success of the Princess Briana book, a tour was scheduled with Borders in 2005 to six cities around the country. The new fairytale sold-out four of the six stops on tour, the cities included Atlanta, Chicago, Charlotte, and Washington, DC. Responses from parents during the tour, brought awareness to the Just Like Me staff that the design of Princess Briana could also assist in building the self-esteem of boys.

“We are proud to be putting on a tour of this magnitude. The Princess Briana ‘Every Girl is Beautiful’ Tour will have a direct impact on 175,000 girls nationwide from the donated books and the ‘It’s Okay to Be You’ workshops performed at each school. It will also have a major impact on millions and millions of girls and their mothers who will hear the message of the tour through commercials, word of mouth, billboards, radio and TV interviews. The Princess Briana ‘Every Girl is Beautiful’ Tour will be one of the most talked about events of 2006.” said Yaba Baker, the President of Just Like Me, Inc.

The process for choosing sponsors is quickly coming to a close. Any sponsor interested in being a part of this tour should contact Yaba Baker at 202-526-1725 as soon as possible. For more information about the involvement of the YMCA contact Assistant Director of Program Development, LaShaun Yates at 202-232- 6700.

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Y Baker