Holo-pack•Holo-print Industry Study and Market Report 2006-2011 to Launch at Holopack’s November 2006 Vienna Conference

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Reconnaissance International will undertake its fourth in-depth study of the holography industry and its markets, to be published in November 2006 under the title Holo-pack•Holo-print Industry Study and Market Report 2006-2011.

The Hologram Industry is set for great changes in the second half of this decade. The industry is expanding eastwards into Eastern Europe and Asia, which are rapidly becoming the most active markets. The global market continues to grow, but there are more competing technologies and more threats to the established markets than ever before.

Yet this is also a period of great innovation in holography. Will it be new companies that develop these new products or will the established hologram manufacturers adapt their processes to adopt these products?

The new study will measure the size of the hologram industry, with analysis of the hologram industry and its markets, with projections five years ahead. It will also examine the potential for these new products and the scope for existing producers to work with them. Previous Reconnaissance holography industry studies have proved extremely useful in long-term investment planning for hologram companies, their brokers and their investors.

With the industry at a crucial point, this fourth report will perhaps prove one of the most important in providing strategic guidance in helping the existing producers and in providing pointers to research holographers for the commercial prospects for their new products. The Report also includes a briefing report on the major players in the industry, with the knowledge and insight that only Reconnaissance can offer.

To ensure objectivity and confidientiality, Reconnaissance uses a respected outside organization to conduct and analyse the survey which is at the heart of this data-gathering exercise.

As with the three previous studies, the data will be gathered through a comprehensive survey of holography companies and suppliers, combined with personal interviews with a number of key figures in the industry, with the results being analysed and the report written by the company’s senior directors, who have many years’ experience in the industry between them.

The most recent study, published in 2001, comprised three volumes with nearly 300 pages of data and analysis. This latest study will include an industry directory for the first time and, due to popular demand, more detailed breakdowns and analyses of specific sectors within document and brand protection, as well as packaging and industrial applications.

The Holo-pack•Holo-print Industry Study and Market Report 2006-2011 will be priced at £2,500/$4,950/€3,8625, with a 10% discount for Holography News subscribers and a further 10% discount to companies that bought the third edition. The price for companies that pre-order the report (before April 30 2006) is £2,250/$4,455/€3,260, plus the discounts (up to 20%) for subscribers and/or purchasers of the previous edition.

The Industry Study and Market Report will be launched at the Holo-pack•Holo-print Conference and Trade Show, which has just been confirmed for the Hilton Am Stadtpark in Vienna, Austria from November 15-17 2006. Organisers Reconnaissance are now inviting proposals for papers, which should be sent to Ian Lancaster by the end of March. Please see below for contact details.

The ever growing tradeshow will showcase the latest products and developments. There are early booking discounts for companies wishing to exhibit at the tradeshow. Those interested are advised to contact Reconnaissance as soon as possible to book space and take advantage of these discounts.

The conference will spotlight new technologies and markets for holography across the spectrum of authentication, brand enhancement and industrial applications. The program will also feature updates on some of the groundbreaking developments in holographic production presented at previous Holo-pack•Holo-print conferences.

For additional information on the Industry Study and Market Report, or on the Holo-pack•Holo-print Conference and Trade Show in Vienna, please contact Ian Lancaster or visit http://www.reconnaissance-intl.co.uk.

About Reconnaissance International:

Reconnaissance International is the leading publisher and consultant in holography and anticounterfeitingtechnologies and systems. It produces the monthly industry newsletter Holography News™, the Holo-pack•Holo-print Industry Study and Market Report™ and the Holo-pack•Holo-print Guidebook. It also provides the secretariat for the International Holograms Manufacturers Association (IHMA), and has offices in London UK, and Oregon, USA.


Ian Lancaster

Reconnaissance International

Phone: +44 (0) 1932 269 917


Issued on behalf of Reconnaissance International by Huw Thomas at LeadGenerators tel: 0845 2300 169.


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Ian Lancaster