Integrated Online Marketing Leader, Oneupweb Joins Mobile Marketing Association

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Oneupweb continues to lead the way in mobile marketing with its addition to the action-oriented Mobile Marketing Association (MMA) -- Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced that it has joined the Mobile Marketing Association (MMA). The MMA is a global organization with members dedicated to advancing the mobile marketing industry through establishing best practices.

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We look forward to Oneupweb’s active participation in working with fellow MMA members to further influence and develop the guidelines for mobile marketing across the globe.

Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced that it has joined the Mobile Marketing Association (MMA). The MMA is a global organization with members dedicated to advancing the mobile marketing industry through establishing best practices.

“With our extended mobile services it was appropriate that we join the MMA,” explains Oneupweb founder and CEO Lisa Wehr. “This is an exciting time for Oneupweb, using the wireless medium to further connect our clients with their direct markets.”

Oneupweb has been working in the mobile search marketing space since spring of last year. In August the company released the first white paper to speak to marketers about how mobile search would affect them. In the paper, Oneupweb coined the monikers used to describe two types of mobile search users, Need-It-Now Shoppers and Killing-Time Shoppers in its white paper, Mobile Search & Its Implication for Search Engine Marketing.

The two mobile search audiences are either shopping for something they need immediately or they are doing research for a future need during downtime. Mobile audiences falling into the need-it-now group are less likely to be price shopping. The primary difference between killing-time shoppers and the need-it-now shopper is the longer length of the purchase cycle and the ability to leave their current location. Killing-time shoppers are generally stuck where they are. For additional information on Oneupweb’s mobile services please visit our Mobile-i-zation services page.

With representation in more than sixteen countries, MMA members include agencies, advertisers, hand-held device manufacturers, carriers and operators, retailers, software providers and service providers focused on the potential of marketing via mobile devices.

“Oneupweb joins a dynamic group of leaders who are working to define and shape the mobile marketing industry,” said Laura Marriott, executive director, Mobile Marketing Association. “We look forward to Oneupweb’s active participation in working with fellow MMA members to further influence and develop the guidelines for mobile marketing across the globe.” For more information on the MMA, please visit mmaglobal.com.

About Oneupweb

Oneupweb creates integrated online marketing plans that include natural search engine optimization, paid search marketing, mobile search marketing, online marketing research, marketing analytics, online advertising creative and online media services. Clients include Unisys, Maritz, Schwan’s, Silkflowers.com and Imagistics, among others. Oneupweb is the only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. And company founder and CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine’s Who’s Who List twice and recognized as a Leader & Innovator by Lawrence Technological University. The company publishes an SEO / SEM blog StraightUpSearch. Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.

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Rachel North
ONEUPWEB
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