hfa Retained as Agency of Record for SPA.GIENE

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Hitchcock Fleming & Associates, an Akron-based marketing communications agency is tapped to market SPA.GIENE™, a new product that eliminates harmful bacteria in the home.

Hitchcock Fleming & Associates (hfa) has been chosen by SPA.GIENE™, LLC, headquartered in Kirtland, Ohio, to launch its new product.

SPA.GIENE is the only product on the market that actually eliminates dangerous microbes such as Staphylococcus, E-Coli and Pseudomonas Aeuginosa without being corrosive. SPA.GIENE actually dislodges and flushes out all of the potentially harmful microbial bacteria that gets lodged inside the internal pipes of whirlpool spa baths, pedicure baths and hot tubs that can cause skin and soft tissue disease and eye and ear infections. SPA.GIENE also eliminates body fats and oils, skin tissues, soap residues and other deposits that can accumulate inside the pipes.

“When we saw the capability of SPA.GIENE, we were excited about the marketing opportunities as well as the potential to help people effectively and safely clean the products in their home,” said Jack DeLeo, president and CEO of Akron, Ohio-based hfa.

“We are looking forward to this partnership with hfa,” said Nick Iarussi, president and CEO of SPA.GIENE. “Their knowledge of home-products market and client successes tells us they are the right fit to market our product.”

hfa will provide SPA.GIENE with creative design, TV production, public relations and media planning/buying services.

“hfa will be instrumental in the launch of SPA.GIENE to the household market as well as other market segments down the road,” DeLeo said.

“Unlike other products on the market or household bleach, SPA.GIENE is non-corrosive, non-toxic, chlorine free and environmentally safe,” added Iarussi. “It uses no harmful chemicals and will not tarnish gold-, chrome- or brass-plated jets and spa surfaces.”

About SPA.GIENE

SPA.GIENE™ manufactures and markets a wide spectrum antimicrobial product, designed to effectively and hygienically clean the entire surface and pump system of whirlpool spa baths, pedicure foot baths, hydrotherapy tubs, hot tubs, auto dishwashers and washing machines, by breaking down and dislodging body fats, hair, organic matter and biological waste from the pump and circulating system. It also polishes the acrylic surface, and unlike other systems SPA.GIENE™ will not tarnish gold- or chrome-plated jets. It is chlorine-free, non-toxic, non-dangerous, biodegradable and available for commercial and domestic use. For more information call 440-256-4358 or visit http://www.spagieneusa.com.

About hfa

Established in 1940, Hitchcock Fleming & Associates Inc. has served a broad range of retail, consumer, industrial and business-to-business clients on a local, regional, national and international basis. A few of its clients are The Goodyear Tire and Rubber Company, the world’s largest tire company; Carter Lumber and its more than 200 stores; Tremco, North America’s premier provider of roofing restoration and repair services and materials; and Nexa Autocolor (of North America), a world-leading automotive refinishes company serving more than 150 countries.

hfa’s capabilities include marketing; research; strategic planning; print, broadcast, outdoor and specialty advertising; media planning/buying; public relations; interactive strategy development; Internet design and implementation through its Buzzwerks division; sales promotion; direct response; broadcast and video production; and point-of-sale and collateral materials, such as brochures and catalogs. Web sites for hfa and its interactive division, Buzzwerks, are http://www.hitchcockfleming.com and http://www.thebuzzwerks.com.

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