Hat Box as Important as the Hat to Some Collectors
Red Hat Society rekindles America’s love affair with hats- and hat boxes. Retailers catering to Society members and other hat collectors should consider hat boxes as selling point for their hats.
ST. LOUIS, MO (PRWEB) March 3, 2006 – Women over 50 have united for a single cause- fun. And it has become very profitable for retailers who dare carry gaudy purple dresses and big, bright red hats to entice members of their local chapter of the Red Hat Society.
Seemingly overnight, the Red Hat Society has become a figure in American culture for women who’ve found something to laugh about after 50. Their signature accessory, the bright red hat, can be found in stores of all shapes, sizes and specialties as retailers attempt to cash in on the craze. Chris Weis, director of marketing and ecommerce for Nu-Era recommends that when it comes to The Red Hat Society and other collectors, retailers try thinking ‘inside the box’ to cash in big.
“A good paper hat boxcan be just as important as the hat when it comes to making the sale,” Weis said. “These hats are a sign of fun and belonging to the Red Hat Society members, and they want to protect them from damage.”
Weis’ company, Nu-Era, is the largest U.S.-based provider of retail fixtures and store supplies, including wholesale hat boxes. They specialize in
“With the growing popularity of the Society and chapters forming all across the country, your customers likely don’t have just a single red hat but an entire collection that they are expanding upon daily.” Weis said. “Decorative hat boxes provide them with a logical way to store and protect their collection.”
Weis recommends a few tips for selecting paper hat boxes for your merchandise:
| | - Buy Wholesale: It probably goes without saying, but still bears repeating: buy wholesale hat boxes to save money on the investment. They’re the type of item you’ll always be able to use, so don’t be afraid to buy wholesale numbers and save some money in the process.
- Buy plain and dress it up: If you run a small retail show and relish in selling the unique, try dressing up plain white hat boxes particularly for your customer. A bit of craft paint and a cloth will create a beautiful decorative paper hat box tailored to the interests of your customer. Try a simple western scene on a cowboy hat box, or a mix of purple and red for the Red Hat Society.
- Variety is the Spice: Just as you offer customers a variety of hat options, offer a variety of hat boxes as well, since they will actually become part of the collection.
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Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. For more information, visit them online at www.nu-era.com.
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