Mrtle Helps Entrepreneurs Develop their Businesses Through Personalized Evaluation and Reporting

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Mrtle delivers expertise from successful entrepreneurs, investors and advisors through an interactive evaluation and reporting tool. Using Mrtle, entrepreneurs obtain practical advice about their businesses, helping them achieve success more rapidly.

Today Mrtle announced the availability of its online business evaluation for entrepreneurs. Mrtle uses a series of multiple choice questions to evaluate the sales, marketing and planning functions of a business.

General advice about how to start a business is widely available to aspiring entrepreneurs. However, startups often struggle to identify important unknowns and potential problems. Through personalized reporting, Mrtle equips the entrepreneur with information that is relevant to the specific situation she faces.

Says small business owner Henry Moss, “many entrepreneurs receive the first qualified feedback about their business when they talk to banks or potential investors. That’s way too late. Common sense says that entrepreneurs need guidance early and often. Mrtle is a way for entrepreneurs to avoid making big mistakes early on.”

Mrtle delivers expertise from successful entrepreneurs, investors and consultants through a simple evaluation and reporting tool. Because Mrtle is based on practices that are common among startup successes and failures, it provides objective feedback without requiring proprietary or sensitive information.

Aspiring entrepreneur Steve Lee reported “I have many ideas for new businesses. Mrtle is a reality check for my ideas. It helped me pick which one to pursue and it confirmed my first steps.”

For more information, please visit Mrtle at


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Ann Smith
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