Newport Beach Graphic Design Studio Launches New Web Site

Share Article

Plush Cadillac Designs of Newport Beach has just launched its new website. The new website also goes along with the firms renewed commitment to provide quality concept driven design with personal service to small and medium sized businesses.

Lance Armstrong doesn’t use a $5 bike helmet. Steven Spielberg didn’t win Oscars with a Super 8 camera. Professionals in their field recognize that quality is an investment. Even though businesses are tempted by ads for cheap web sites and instant logos, the best value doesn’t always come with the lowest price. In a world of cookie-cutter solutions and quickie fixes, Newport Beach firm Plush Cadillac Designs provides the business community with a solution: affordable, attractive design, created by a professional, and built on solid research and strong concepts.

The company is announcing the launch of their redesigned website, Principal Prax Cruz has over 9 years experience in design, primarily in developing web sites and print marketing materials for small and medium-sized businesses. The studio began as side project and simple portfolio site several years ago. It has grown into a full-service graphic design firm providing everything from logos to brochures to web development, for clients in the Orange County and Los Angeles metro areas. Recent clients include Applied Sports Technologies and Azarian Gymnastics.

Cruz values creativity, but believes in offering clean, effective design. “Our philosophy is that graphic design should be a simple but powerful tool for businesses. I want each design piece to draw attention and capture the audience, but still be easy to read.”

The new site was built with these principles: it had to be straight-forward, clean and user-friendly, but still have a slightly edgy, creative side. Ditto with how Plush Cadillac Designs conducts its business. Clients appreciate how the design firm is imaginative and easy to work with, along with being committed to personal service.

The agency is also on a campaign to educate business owners that quality, concept-driven design is worth the price. They have seen first-hand the sloppy results from cut-rate design “chop shops.” Cruz says, “Bargain-priced design has no strategy; it’s unattractive, amateurish and obviously cheap. You might save a few hundred bucks, but your reputation is hurt by poor brand value and bad first impressions.”

Instead of going for the lowest price, Cruz recommends a sensible approach: working with a smaller design firm rather than a large agency, because their prices and concepts will be geared for the smaller and medium-sized businesses. He also encourages companies to budget for graphic design and marketing just like they would with other standard expenses, such as equipment, phone service and rent. To professional designers like Cruz, design is an investment. "We want business clients to know that quality design has incredible, positive effects on both the company image and bottom line," Cruz says.

Plush Cadillac Design offers strategic web, print, marketing and other graphic design for small and medium-sized businesses. Their mission is to provide concept-driven graphic and web design that increase their clients' value and recognition. For more information, or to view the Plush Cadillac Designs portfolio, please visit the company website at


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Prax Cruz Jr.