Myth or Legend: The Truth About Internet Advertising

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VP Marketing Guru discloses the secret of making internet advertising work in an on-line forum revealing data internet marketers all know but don’t always tell.

What is the real deal in making your internet advertising work? How do you get the results that you only read about? Joe Niewierski, PostcardMania’s VP Marketing, decided to disclose some key successful actions in internet advertising that he said businesses “can take to the bank”. In a one hour wire-side chat with (Women’s Ecommerce Association International) others can learn what really makes internet advertising work - and how his techniques helped PostcardMania become one of the 500 fastest growing privately owned companies in the nation, recognized by Inc Magazine. The WECAI forum will be March 7, 2006 at 2PM EST and registration is open now at

Click fraud, complexity, distrust in the advertising company are all factors that scare people from internet advertising. In fact, Click Z Internet Advertising News reported that click fraud is a growing concern for advertisers and agencies alike.

And then there are the “hopers” that think by virtual advertising alone they can drive people to their site. stated that an online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, losing money.

Whatever the problem, Joe Niewierski, will give marketers – online and offline – the latest on what internet strategies he used to help PostcardMania expand 289% in a four year period.

“The reality is anyone that knows how to make internet advertising work, makes a lot of money off of it” said Niewierski, “and likewise, anyone that is working with it that is not making money off of it, doesn’t know what they are doing.”

The WECAI forum with Joe’s “tip off” will be March 7, 2006 at 2PM EST. Register early at – limited spots are available.

About PostcardMania:

PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazine’s prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation. Visit

About WECAI:

The Women’s ECommerce Association International™ at is a not-for-profit, professional organization for individuals with an interest in doing business on the WEB. is dedicated to the advancement of women in business, industry, education and science. Wire-side chats” are teleconferences which allow attendees to ask questions, network and share ideas and resources with women around the globe about ecommerce and other business/professional issues.


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Karla Jo Helms-Eicher
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