Google Adwords - The Best Advertising Deal On The Web

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When SiCap Industries introduced their now world famous "Sinus Buster Hot Pepper Nasal Spray" in 2004, the company began operations with a small ad campaign on Google. The fledgling manufacturer started with a tiny ($20.00 daily budget), but today this successful company spends nearly six figures -- thanks to Google Adwords.

Sinus Buster Hot Pepper Nasal Spray

When SiCap Industries initially introduced their now world famous "Sinus Buster Hot Pepper Nasal Spray" in 2004, the company began operations with a small ad campaign on Google. The fledgling manufacturer started with a mere ($20.00 daily budget), but today this successful company spends far more cash -- thanks in part to Google Adwords.

Wayne Perry, president of SiCap Industries says advertising on Google was one of the best decisions his company has made, and he credits much of Sinus Buster's growth with the successful distribution of Google Ads.

“We were hesitant at first because we already tried a couple different pay per click programs, and they all were pretty non-productive. But we gave Google Adwords a try anyway and within two weeks we saw definite results. After a couple months we realized Google was returning 3 dollars in sales for every one dollar we spent on ads. Within the first quarter of 2004, we raised our Google Adwords budget from a measly twenty dollars a day to more than a hundred bucks. Now two years later we’re spending more than 80 grand a year with Google and we plan on doing a lot more in the future,” Perry adds.

Google Adwords is a “Pay Per Click” advertising program aimed toward relevant content within popular web searches. For instance, if you search for Sinus Headaches, you’ll get relevant non-commercial content, but you’ll also see ads from Google that relate directly to your search. These ads generally appear on the right side of search results. This unique internet ad system has proven to be a huge money maker for Google, and an even bigger money maker for internet savvy businesses.

For as little as $10.00 daily, any legitimate internet company can advertise their products and services throughout the infinite world wide web. Most importantly, Google Ads are directly targeted to consumers searching for related products and services.

“It’s a perfect match for consumers and advertisers. Google’s system allows advertisers to connect directly with customers. I also like the fact Google is very particular about the content of their ads so you won’t get a lot of rip off companies or unrelated content. For our company, the Google Adwords system is responsible for at least thirty percent of our company’s growth over the past two years,” adds Perry.

To find out more about Google Adwords, search the term directly on Google, or go directly to http://www.google.com. To find out more about SiCap Industries and their world famous Sinus Buster hot pepper nasal spray – check out the company's website at http://www.sinusbuster.com.

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Wayne Perry
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