Online Marketing Exceeds Lead Potential of Traditional Campaigns, Says New HRmarketer.com Report

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Human Resources suppliers are spending up to 10 percent of their annual revenue on marketing efforts, but that outreach is rooted in traditional activities that fail to deliver the sales leads that executives seek. That's a key finding of "Trends in HR Marketing," the first in a series of research reports by HRmarketer.com, the no. 1 marketing and media visibility service for companies selling to HR decision makers and employee benefit brokers.

Nobody has greater access or insight into the marketing and PR practices of human resource suppliers than HRmarketer.com

Human Resources suppliers are spending up to 10 percent of their annual revenue on marketing efforts, but that outreach is rooted in traditional activities that fail to deliver the sales leads that executives seek. That's a key finding of "Trends in HR Marketing," the first in a series of research reports by HRmarketer.com, the no. 1 marketing and media visibility service for companies selling to HR decision makers and employee benefit brokers.

Each installment of the series includes valuable results from surveys sent to over 5,000 HR suppliers, as well as analysis from HRmarketer.com's leading experts on marketing and media visibility. Key trends outlined in the first report include:

  • By overwhelming majority, HR/Benefits marketers’ most important objectives are lead and demand generation.
  • Online marketing activities are supplementing and/or replacing more traditional marketing activities like trade show participation.
  • Marketing PR and search engine optimization (SEO) have enabled HR/Benefits marketers to take full advantage of the trend to align Internet technology, marketing strategies, public relations and sales objectives to make the most of their marketing budget.

The first Trends in HR Marketing report can be downloaded free of charge by visiting: http://www.hrmarketer.com/home/hrtrends_landing2.php?refer=HRM_MPR_Q1Trends_March

It offers recommendations, implications and analysis of the HR marketing arena in 2006, and lessons learned by the HR/Benefits marketplace. In addition, HRmarketer.com's marketing and public relations analysts will identify best-practice trends by evaluating the marketing and PR practices of highly successful HR suppliers in each industry segment.

"Nobody has greater access or insight into the marketing and PR practices of human resource suppliers than HRmarketer.com," said Mark Willaman, president of Fisher Vista, LLC, creators of the HRmarketer.com service. "These new reports will help the HR marketplace get a better understanding of best-practice marketing and PR techniques that will help HR suppliers better prepare and execute cost-effective campaigns."

The "Trends in HR Marketing" series will be released quarterly and include such topics as:

  • Q1: Trends in HR Marketing: Annual Findings
  • Q2: Trends in HR Marketing: Marketing and PR Activities
  • Q3: Trends in HR Marketing: Online Advertising
  • Q4: Trends in HR Marketing: Budgeting

The reports will also segment findings by size/revenue of HR suppliers and type of HR products/services sold, allowing suppliers to benchmark against their competition and similarly-sized companies.

About HRmarketer.com

HRmarketer is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Founded in 2001, HRmarketer.com is the no. 1 online marketing and PR service specifically tailored for companies that target decision makers and other purchasing influencers for human resource products and services and employee benefit brokers. HRmarketer combines a database of marketing and public relations information with press release distribution, campaign management, business intelligence and advisory services. The company services over 300 human resource suppliers and insurance carriers, helping them increase their visibility and generate sales leads.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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