Daily's Mixes it Up With Three Exciting New Flavors

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Daily’s Fruit Mixers, America’s premium brand of non-alcoholic frozen blended cocktail mixes, Bloody Mary mixes, and bar items unveils three hot new flavors to be added to their premium line of natural, authentic fruit mixers. This spring, Daily’s Mojito, Cosmopolitan and Mango Daiquiri Mixers will hit the market just in time for the prime summer selling season.

Daily’s Fruit Mixers, America’s premium brand of non-alcoholic frozen blended cocktail mixes, Bloody Mary mixes, and bar items unveils three hot new flavors to be added to their premium line of natural, authentic fruit mixers. This spring, Daily’s Mojito, Cosmopolitan and Mango Daiquiri Mixers will hit the market just in time for the prime summer selling season.

Joining Daily’s favorites like Margarita, Strawberry Daiquiri, Pina Colada and Bloody Mary, Daily’s Mojito Mix delivers the authentic taste of mint, fresh squeezed lime juice and real sugar. Daily’s Cosmopolitan Mix is a blend of juices from the freshest limes and cranberries for a great tasting classic cocktail every time. Daily’s Mango Daiquiri Mix is made from real mango puree for the ultimate mango daiquiri, margarita, or even a refreshing mango mimosa. Whatever the cocktail - classic, contemporary, or signature creations - Daily’s offers a great tasting, convenient, easy to use mix solution.

Launching nationally in April 2006, Daily’s Mojito, Cosmopolitan and Mango Daiquiri Mixers will be available in a 1.0L plastic bottle with Mango Daiquiri available in a 1.75L package as well. The launch will be supported by a fully-integrated marketing campaign that includes advertising, bartender programs and a full array of on and off-premise POS from table tents and menu cards to display racks and recipe booklets as well as bright, eye-catching packaging that complements Daily’s full-line package makeover unveiled in fall, 2005.

“We are very excited about the great new products that are joining our family,” states Paul Beranek, Vice President of Marketing and Sales for Daily’s, “At Daily’s, we believe that at the end of the day, it’s the mix that matters. We are in the business of providing our customers with products that help deliver great tasting cocktails that will bring their customers back for more. If the cocktail mix does not deliver, it affects our customer’s bottom line, and that matters!”

Daily’s maintains a commitment to superior quality and delicious originality as they have since their first products were marketed nearly a half-century ago. Available in over a dozen mouth-watering flavors, Daily’s Fruit Mixers are made with a unique blending of real fruit, authentic ingredients and fresh natural flavors. Beranek noted, “The use of real fruit is the key ingredient that continues to make Daily’s the premium quality leader in cocktail mixes.”

Daily’s Fruit Mixers are manufactured by American Beverage Corporation. ABC, a diversified non-carbonated beverage company, is part of the multi-billion dollar Dutch food group Royal Wessanen.

For more information about Daily’s Fruit Mixers, and/or to arrange an interview with one of the brand’s marketing executives, please contact me directly at (203) 254-8225.

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Liz Benyon