Research Shows Two of Three Consumers Won't Buy New Technology Because They Don't Understand It -- Are You One of Those People?

Barb Gonzalez' comically illustrated book, The Home Electronics Survival Guide, makes home electronics and home theaters easy to understand and use

Grass Valley, CA (PRWEB) March 4, 2006 -- Stress-free technology is at your fingertips in this easy-to-read, illustrated guide that helps you conquer your electronic fears, understand your entertainment devices, and gain a stepping stone to tomorrow’s innovations.

Ever walk away from buying a state-of-the-art television because the technology was simply too confusing? Ever been so frustrated trying to get your DVD player to work that you gave up and watched television instead? You’re not alone. Research shows that two out of three consumers won’t buy new technology because they don’t understand it, and the techno-babble of retailers and product manuals makes matters worse.

Doesn’t anyone speak your language? Barb Gonzalez does. Armed with a background in the motion picture business and a love of technology, BarbGonzalez spent six years explaining technological equipment to both amateurs and professionals at The Good Guys store, often using written descriptions and lively cartoons to make her points more accessible. In tune with what consumers want and need to know, she’s now written and illustrated the only guide you’ll ever need to decode your electronics: The Home Electronics Survival Guide.

The first book of its kind to use comic illustrations to explain new technology, The Home Electronics Survive Guide gives readers a clear and fun foundation in technology today—and technology tomorrow. Definitions are decoded and explanations of manufacturers’ instructions simplified. Technology is advancing and you need the basics now more than ever. Thanks to this calming and informative manual, you need never be afraid of your TV, VCR, DVD, HDTV or remote again.

About the Author
A development manager for First Run Syndication, Barb Gonzalez was also a coordinator of production for Columbia Pictures. Her stint explaining and demonstrating electronics lead to an upcoming position hosting The Home Electronics Survival Hour on VoiceAmerica Internet Talk Radio. Currently giving workshops around the country, Gonzalez is also a speaker, author, illustrator and technology simplification expert. She is available for bookings, including online forums and workshops, via her web site, www.Home-Electronics-Survival.com.

For more information, or for a free review copy, please contact Barb at info @ home-electronics-survival.com. The Home Electronics Survival Guide is now available for sale on Amazon.com, Borders.com, BookSurge.com, and through additional wholesale and retail channels worldwide

About BookSurge
BookSurge, a wholly-owned subsidiary of Amazon.com, is a global leader in self-publishing and print-on-demand books. Offering unique programs and access for authors, BookSurge boasts an unprecedented number of authors picked up by traditional publishers or moved up to publisher status because of a growing title base.

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