Tower Records Deploys TouchMedia's In-Store Digital Media Stations

Share Article

Tower Records stores upgrade customers' media discovery experience with TouchMedia Technology.

TouchMedia’s technology gives us a digital media network that we can use to vastly expand our selection, make discovering and previewing products in our store even easier, learn more about our customers and begin offering exciting new digitally-enhanced marketing programs.

TouchMedia and Tower Records, America’s leading independent music and movie retailer, today announced the completion of a nationwide rollout of over 330 custom digital media stations throughout Tower’s 89 US locations. TouchMedia’s new family of digital media stations is a comprehensive line of multi-purpose, touch screen devices that, depending on configuration, allow consumers to search, scan, discover, preview and purchase physical and digital media products.

Over the course of a 6 month trial program with the TouchMedia platform in their Seattle, Denver, and Tempe stores, Tower Records management team analyzed the system’s positive impact on sales, store efficiency and customer satisfaction which ultimately led to Tower’s selection of TouchMedia as their in-store digital media and technology provider. The digital media stations have been retrofitted into Tower’s existing CD listening station fixtures which now feature interactive touch screen technology, media discovery and preview capabilities, and the digital downloading of promotional music to portable storage devices and a growing list of portable media players.

“Tower Records is committed to constantly improving and upgrading the store shopping experience for our customers,” said Allen Rodriguez, CEO of Tower Records. “TouchMedia’s technology gives us a digital media network that we can use to vastly expand our selection, make discovering and previewing products in our store even easier, learn more about our customers and begin offering exciting new digitally-enhanced marketing programs.”

Easily mounted and installed, the digital media station’s form factor allows for seamless integration with existing product fixtures and supports a variety of entertainment retail applications including product bins, end-caps, wall-mounts, listening bars and café settings. The customized Tower solution will draw on TouchMedia’s unparalleled database of music and video product pages and previews, with the addition of full song streaming and promotional downloads for selected titles.

“We are very proud to be working with a leading retailer such as Tower Records who understands the opportunity they have to bring unique value to their customers by leveraging digital media inside their stores,” said Michael Fitts, President and CEO of Synergy Media Group. “TouchMedia’s flexible system design allowed us to listen carefully to Tower’s needs and requirements and then design a custom digital media system that will support them as they continue to grow their business and their brand.”

About TouchMedia

A division of Synergy Media Group, TouchMedia provides entertainment retailers with a comprehensive, reliable integrated and scalable technology platform that empowers them to leverage the benefits of digital media in their stores. Unlike other single-purpose systems available today, the TouchMedia Platform is designed to grow a retailer's core business while opening profitable and affordable new paths of expansion into the sale of digital media and interactive promotions. TouchMedia technology has been deployed in more than 125 retail locations across the United States with over 500 units in active use in music stores that include Tower Records, Altitunes, Bull Moose Music, Independent Records and Video, Twist and Shout, Waterloo Records, Value Music, Zia Record Exchange and many others. TouchMedia currently offers the largest music and movie preview catalog available to brick-n-mortar retailers today along with a long list of value-added features such as consumer usage reporting, email/mailing list acquisition and management, multiple featured title screens, special digital promotions, retailer branding, interactive advertising and digital co-op marketing programs. To learn more about TouchMedia, visit

About Tower Records

Since 1960, Tower Records has been recognized and respected throughout the world for its unique brand of retailing. Founded in Sacramento, California, with the singular vision to have a music store with unparalleled selection and fair prices, Tower forges ahead with the development of exciting shopping environments, espousing diverse product ranges, artist performances, and technological advances in merchandising. Tower maintains its commitment to providing the deepest selection of entertainment merchandise in stores that celebrate the unique interests and needs of the local community. For two years running, the music industry has voted Tower Records “Retailer of the Year”.

Tower owns and operates 89 stores in the U.S. with a further 150 stores run by licensees in nine different countries. The company opened one of the first Internet music stores on America Online in June 1995 and followed a year later with the launch of


John Common, VP of Sales and Marketing,TouchMedia, tel.: (888) 355-9387 ext 1004

Lisa Amore for Tower Records, tel.: 206.322.4658

Tower, Tower Records, Tower Records Videos Books, and associated logos are trademarks and/or registered trademarks of MTS, Incorporated in the United States and other countris.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Michael Fitts
Visit website